Tom Laband, CEO & co-founder of adsquare. While static OOH signs have been converted to digital, the data-driven approaches that have revolutionised the rest of the advertising mix have so far largely been absent. Data revolution. […]
Typically speaking, investments in TV spots and digital campaigns can become costly and by investing in high-impact media like OOH and digital OOH, your reach is widened through a cost-effective approach. It’s a trend we’re likely to see continue growing in the UK, as OOH becomes the last of the advertising mediums to become digitised. […]
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane, director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. What does the launch of DAX into digital outdoor mean for buyers? […]
Jeremy Jacobs, CEO of Enlighten. Q. What do you see as the biggest challenge cannabis dispensaries face? […]
Amortization refers to the practice of forcing a billboard company to remove a billboard after an arbitrary period of time without compensation for the loss. Amortization has reared its ugly head in Wenatchee, Washington. In November the city of Wenatchee sent a letter to the city’s out of home companies saying it intended to amortize all billboards over a 5-10 year time frame. […]
When it comes to advertising during major sporting events, such as March Madness, brands want to make a splash and reach audiences nationwide. TV and online video spots require a significant investment in both time and money, while static placements are limited in terms of flexibility and being able to react to breaking news. Enter: programmatic digital out-of-home. […]
NEW YORK, Feb. 6, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Choice Advisory Solution Services (C.A.S.S.) has joined the association. C.A.S.S. […]
Here’s the latest update and point of view from ISE’s show managers Integrated Systems Events, and the executive staff of show owners AVIXA and CEDIA, regarding Coronavirus health concerns with next week’s show. The collective group says it is “continuing to monitor this fast-moving situation through the advice of public health authorities. […]
I can’t find an official statement specific to next week’s ISE trade show in Amsterdam, but there are multiple trade industry reports indicating Korean electronics giant LG has decided not to send staff to the show amidst worries about the risks of picking up the coronavirus. […]
As the saying goes, when life serves up lemons, make lemonade. ISE will go off in Amsterdam next week amidst gallons of Purell, more than a few face masks and 10s of 1,000s of people trying to resist the automatic gestures of handshakes on meeting people or bumping into industry friends. […]
Quan Media Group, the Out-Of-Home (OOH) agency for the modern brand, formally launched today with an all-star client roster, including Banza, Contiki, Dagne Dover, Daily Harvest and Ro. The agency has also cemented strategic partnerships with premier advertising and marketing firms including The Boathouse Agency and Farrynheight. […]
Insider has updated the inflation and US out of home revenues table. Bookmark this when it’s time to negotiate a billboard lease cost of living increase with your landlord. Inflation has averaged 2.2% over the past twenty years. […]
The past five years had brought about a “dramatic” change in how younger people consumer media versus older audiences. […]
With this integration, media owners and their advertisers are now able to access more granular data related to the specific audiences exposed to their campaigns. The integration with Broadsign allows AdMobilize audience data to be passed to Broadsign in real time. […]
A couple of long-running digital signage CMS companies have linked up, with NYC-based ComQi acquiring Minneapolis-based JohnRyan. The deal, which is formalized today but comes with no details on $$ or terms, sees both companies operating as their own entities and brands, but with some cross-pollination expected on things like sales and R&D. […]
