The issues examined by the Board Room— Are OAAA and Geopath colluding? Are the two associations keeping other measurement groups out of the Industry? Should the Industry recognize and celebrate emerging tech? […]
Two headlines caught Insider’s eye recently. There’s been a nearly 70% decline in always on location data, since IOS 13 rollout. Marketing Land January 23, 2020 Ajit Pai: Carrier sales of phone-location data is illegal, FCC plans punishment. […]
This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations with Foursquare’s leading omnichannel foot traffic solution, Placed powered by Foursquare, at scale. Through direct integrations with more than 70 media owner networks, Vistar has unique data on DOOH campaign exposure. […]
by Aliana Heffernan. Digital out-of-home is an intelligent advertising channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. […]
It will be 16C in Barcelona today, and sunny. It will be 6C, or roughly 20 degree F cooler, plus cloudy and wet and windy, in Amsterdam. So while I generally like this place, I am totally at piece with Integrated Systems Europe being on the Mediterranean coastline this time next year. […]
Samsung has expanded its The Wall lineup of Micro LED-based displays with two models featuring 437 and 583-inch diagonals. The monitors are intended for commercial use, though nothing can stop someone with deep pockets from buying such a 'television' for home use. The new 437 and 583-inch Wall displays from Samsung feature an 8K resolution and are based on new Micro LED modules. […]
These 7 owner/operators currently have the most Geopath-audited & measured ad opportunities in the Atlanta Designated Market Area or DMA. Read all the way to the end, to find out who owns and where the display is located, with the most impressions in the ATL market, delivering 5.5 million impressions in an average week. ——— I. […]
A federal judge ruled that regulators “failed to articulate a reasoned basis” for mandating warning labels for premium cigar advertising and packaging. Warnings for premium cigars, which had not gone into effect, were vacated by US District Court Judge Amit P. Mehta on February 3, 2020 (Cigar Association of America et al v. […]
ISE participants travelling from the UK and North America have overcome major travel disruption caused by high winds to reach the AV industry’s largest and most eagerly anticipated trade show. […]
Major technology trade show Mobile World Congress (MWC) has banned visitors from China’s Hubei province as part of new measures introduced in response to the coronavirus outbreak. The annual event, one of the biggest in the industry’s calendar, is due to take place in Barcelona between February 24 and 27. […]
The Scheme is scheduled to become legally effective Tuesday, 11 February 2020. "Shelley BidCo Pty Ltd (an entity controlled by Quadrant Private Equity) is to acquire 100% of the shares in QMS (Scheme),” the company said in a statement to the ASX on Monday, 10 February. […]
Taken together, the transactions will lower Lamar Media’s cost of debt, extend its debt maturities, improve its liquidity and free cash flow and lower its exposure to floating interest rates. […]
Print makes sense if the publication delivers a niche audience. However, since print consumption has been declining so rapidly for many years, it would be surprising if an advertiser can reach any scale in a market with a print only campaign. Today’s newspaper circulation is now half of what it was in the early 1990’s. […]
Using the hashtags #HowDoYouDOOH and #PoweredByVistar, several media owners joined in, posting some of their favorite brand campaigns of the past year. At the end of the contest period, we reviewed every post and randomly selected a winner. Ultimately, there were so many entries, we couldn’t feature them all! […]
Braden Clarke will lead VMO’s Programmatic Digital out-of-home (DOOH) marketplace. VMO’s Programmatic DOOH offering aims to transform out-of-home trading in Australia by delivering clients unique transactional simplicity and superior audience targeting capabilities. Clarke will be responsible for the roll-out of the VMO Programmatic platform to advertisers nationwide. […]
