Editors’ Picks

16:9: AOPEN Shows How To Clean Public Displays In Midst Of Pandemic

The EU wing of Taiwan’s AOPEN has pushed out some useful advice via an email blast on how to best deal with cleaning displays in the midst of a pandemic. The guide relates to the touch panel of the company’s Smart Kiosk, but the advice could be more broadly applied. AOPEN recommends using a dry, clean cloth to wipe off dust regularly and to use alcohol for cleaning when necessary. […]

sixteen-nine.net
Wed, Mar 25, 2020 at 8:50 AM

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16:9: NEC Display Now 66%-Owned By Sharp (Foxconn) In New Joint Venture

NEC and Sharp have agreed to create a joint venture that combines its subsidiary NEC Display Solutions with Sharp. The press release on this just-announced JV is not all that enlightening, saying: “The Sharp-NEC joint venture will allow both companies to build upon their strengths and address the visualization needs of their global customers. […]

sixteen-nine.net
Wed, Mar 25, 2020 at 8:33 AM

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16:9: Peerless-AV Debuts Mobile Screen Solution For Covid-19 Testing And Treatment Sites

Chicago-based Peerless-AV has started marketing a bundled technology solution aimed at  the hundreds of testing and treatment stations that are opening across the USA, which have needs for rapid triage and information sharing, often in rough, inhospitable environments. […]

sixteen-nine.net
Wed, Mar 25, 2020 at 6:06 AM

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How Ocean Outdoor does business as usual, but working from home

This means implementing new working practices and routines. Virtual meetings are now being scheduled on video platforms like Zoom and Microsoft Teams. There’s no reason not to do business even if we can’t meet you in person. […]

oceanoutdoor.com
Wed, Mar 25, 2020 at 12:10 AM

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OMA CEO: Why outdoor advertising remains relevant in the “stay at home” world

Charmaine Moldrich, CEO of the Outdoor Media Association of Australia (OMA). Education: the current government campaign encouraging social distancing and handwashing is essential to provide clear messaging to the public and establish the new norm for the short-term. Trust and normalcy: Maintaining a sense of normalcy for people when they are out and about is as important now as ever before. […]

adnews.com.au
Wed, Mar 25, 2020 at 12:10 AM

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What DOOH industry is doing to help people during the COVID-19 pandemic (DSConnection)

As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic, the Digital Out-of-Home (DOOH) and digital signage industries have unique roles to play. […]

digitalsignageconnection.com
Wed, Mar 25, 2020 at 12:08 AM

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Scammers continue to churn out fake OOH and digital signage market reports (Billboard Insider)

There’s a cottage business in which Indian or Chinese firms churn out thousands of poor quality “market research reports” a week playing SEO games. Don’t waste your time or your money. […]

billboardinsider.com
Wed, Mar 25, 2020 at 12:08 AM

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Weathering the Storm: The Importance of Advertising Through an Economic Downturn (EMC Outdoor)

As Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” The evidence goes back almost a hundred years. Our gut instinct might tell us, “When times are tough, cut costs,” which runs contrary to what we should do. […]

emcoutdoor.com
Tue, Mar 24, 2020 at 10:44 PM

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Morning Star: Ocean Outdoor Cuts Costs, In Talks With Lenders Amid Virus Uncertainty

The digital out-of-home advertising firm said it was trading in line with expectations until mid-March and over the past two weeks has been working to reduce the extent to which the outbreak will hurt business. […]

morningstar.co.uk
Tue, Mar 24, 2020 at 10:20 PM

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oOh!media extends trading halt to work on capital raising (AdNews)

oOh!media has extended its trading halt on the ASX as the Australian outdoor advertising specialist considers a capital raising in a tough advertising market made worse by fallout from the pandemic. The company, when it first went into a trading halt, had expected to get back to the market with more information by Tuesday this week. However, oOh!media says it may need another five days. […]

adnews.com.au
Tue, Mar 24, 2020 at 10:16 PM

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Feedback: Coronavirus is affecting OOH ad operators’ businesses, but it’s not a disaster so far (Billboard Insider)

A midwest out-of-home company owner: Our revenues are down 12% so far with cancellations for the next two months. We don’t do much national or restaurant business so may not be feeling the pinch like most people. We value relationships and will work with long term clients. […]

billboardinsider.com
Tue, Mar 24, 2020 at 7:39 PM

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OOH Attorney: How coronavirus affects the out-of-home industry (Billboard Insider)

Jennifer Sloane, Esq. In my opinion, we can predict the impact of the coronavirus on our industry by looking at what happened after 9/11. I recall the morning of 9/11, boarding an airplane to fly to New York for the OAAA annual conference, only to be grounded as the events unwound over the next few hours. […]

billboardinsider.com
Tue, Mar 24, 2020 at 6:18 PM

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Ipsos: What does coronavirus and behavior change mean for brands?

MOST IMPORTANTLY – BE PRESENT AND INVEST IN CONSUMER RELATIONSHIPS: It can be tempting for brands to go into cost containment mode in times of distress, quietly weathering the storm. But we have a unique window where brands can earn trust by maintaining presence and delivering relevant value in a fluid period of heightened anxiety. […]

ipsos.com
Tue, Mar 24, 2020 at 4:23 PM

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COVID-19: Online programs, tips for businesses tackling the virus (Brink)

Find a silver lining — We all have a little more free time as we work from home. This means you now have the most important asset you need to build your dream business — time. Manage your cash — What’s your burn rate? […]

blog.brinc.io
Tue, Mar 24, 2020 at 4:14 PM

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16:9: DPAA, Indie Agency Madwell Team Up For Global “We Are The Countervirus” PSA Effort

The DPAA has collaborated with the Brooklyn-based indie ad agency Madwell on a public service media campaign geared to digital out-of-home screens across the globe.   Called We Are The Countervirus, the campaign already has committed inventory in screens from numerous DOOH networks in the US and UK, and more screen time is being pursued with network operators in Canada, Mexico, Europe and Asia. […]

sixteen-nine.net
Tue, Mar 24, 2020 at 12:22 PM

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