With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, citizens across the globe are doing what they can to care for the sick and prevent further spread. […]
The Spar c-stores in, I think, Ireland are multi-purposing their electronic shelf labels to provide pricing AND health messaging. […]
A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most OOH ads promote local business, and most of those are considered “small businesses. […]
by Robert Arnold, President at Associated Posters, Inc. Am I going insane or just a normal business owner dealing with an abnormal chain of events? The first question is always my employees. […]
All signs point to a struggling out-of-home industry as consumers stay indoors amid the novel coronavirus outbreak. Outfront Media's stock, for instance, has fallen 64 percent to about $11 a share since late February; Lamar Advertising is down 52 percent to $41 a share during the same time period. Clear Channel, meanwhile, is coming in under a dollar ($.45) for the first time in its history. […]
New York State, which has issued a strict stay-at-home order, says a major out of home company operating in the state is considered as an “essential business.” A growing number of states and localities have issued orders for workers to stay at home, to reduce the risk of spreading the coronavirus. […]
Given the more substantial confinement measures implemented in many large countries, the trading conditions are worsening with additional campaigns cancellations and postponements in March. For this reason, we are now withdrawing our Q1 2020 organic revenue growth guidance at around -10%. […]
As of today, we have drawn the balance of our $500 million revolving credit facility. In addition to cash on hand of $59.1 million as of December 31, 2019, this drawdown provides immediate liquidity and financial flexibility. […]
Coronavirus is not a permanent state of affairs but you need to protect your liquidity for 30-60 days until shelter in place restrictions become less severe and the economy starts recovering. Some ideas. Put a spreadsheet together which monitors your lease costs versus revenues for individual signs. […]
The larger companies in OOH should be safe. That doesn’t mean that the perceived value of their business, publicly traded or not, won’t take a hit (we’ll discuss stock values later this week), but their lending relationships are solid and in place. Only exception we see is potentially CCO, but remember they are primarily owned by lending groups coming out of the iHeart bankruptcy. […]
At the FDR Memorial — which features Roosevelt’s hydropower innovation, the Tennessee Valley Authority — the underground water pumps are broken. […]
With most of Europe, North America, India, much of APAC and Australasia in lockdown, marketers are rethinking budgets and redeploying their resources. One senior media buyer speaking under anonymity tells The Drum that they are scrambling to warn clients “not to go dark” despite the pressures of the times. […]
With consumers hunkering down to escape the coronavirus, unattended retail has gained a powerful second wind. And not just Amazon. Self-service technology entrepreneurs are using artificial intelligence, face recognition and infrared technology to allow consumers to order and pay for everyday needs without having to go near another human being. […]
A kinda sorta digital signage tech startup focused on smart retailing has opened an autonomous micro c-store in Orange County, California that uses a combination of LED ribbon “smart” shelves, payments systems and AI-based computer vision. […]
Exponation, the company behind Digital Signage Expo, has announced the show (which was to be next week in Vegas) is now set for Sept. 15-18 in that city. It will be in the south hall of the LVCC. […]
