Over the past three months, UK ad budgets have been slashed to their lowest ever level. That’s according to fresh data from the Institute of Practitioners in Advertising (IPA) which lays bare the grave impact of Covid-19 on marketing budgets, financial prospects and employment plans. […]
The worst performing sub-category was out of home advertising (-61.2%). This was followed by audio (-50.0%), published brands (-49.2%), video (-39.3%) and other online (-35.1%). […]
The global pandemic will suck at least $20 billion out of global pro AV industry revenue expectations this year, according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA). Revenues reached a peak of $259 billion in 2019, but will dip by $20 billion to $239 billion in 2020. […]
By Neil Bell, New South Outdoor. During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue hole tougher to climb out of in the long run. […]
Tonic’s multi-channel network of TV, digital panels and brochure boards are currently featured in more than 5,300 GP practices, hospitals, pharmacies and health centre waiting areas in Australia. The move will allow advertisers to buy this inventory on a programmatic basis allowing for context, speed to market and frictionless trading. […]
Mark Boidman has published US Media CPM comparisons in the July 2020 Media Monthly. Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing. […]
Christian Juhl is global chief executive of Group M. This pandemic has afforded our industry the chance to look in the mirror, fast-track our roles in the ecosystem and determine how we can best spend our energy to make advertising work better for people. […]
By Eric Lamb. If you search for the definition of “ad server”, you’ll get a lot of different answers. That’s because ad servers have been around for years in the online space, and serve different functions depending on who is using them. […]
By Matthew Noll. While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]
Europe’s largest digital signage provider, Amscreen, have just launched the first ever SMART DOOH® LED Billboard with unique individual level LED monitoring integrated into their tried and tested RDM® remote device monitoring system allowing media owners to remain at the forefront of cutting edge DOOH advertising solutions. […]
Largest Canadian Out-of-Home media advertising company partners with global programmatic DOOH platform, offering unprecedented scale to Canadian programmatic buyers. […]
Shenzhen-based LED manufacturer NEXNOVO has focused for several years on semi-transparent displays fixed on mesh, but it has now added a new product that puts the LEDs on glass and offers a lot more transparency. Called NexEsign, the product uses “NEXNOVO’s patented integrated-IC technology and nano film circuits. […]
Faced with restaurants and c-stores that have shut down their self-serve soda fountains, by choice or mandate, to reduce the risk of contagion spread, Coca-Cola has updated its Freestyle soda fountains with software that enables thirsty customers to order their custom drink off smartphones. […]
Max Drachman, broker, Kalil and Company. We have closed five outdoor deals since April 1st, so we have not had a slowdown in terms of bringing transactions to finality. It does feel like there are more mines in the typical deal minefield right now, but there remains significant demand for Outdoor assets across the country. […]
Coronavirus has had widespread impacts on arguably every aspect of everyday life, and the digital signage industry is no exception. At the start of the outbreak, the main impact felt by most digital signage companies was supply problems caused by halted production in China. […]
