US out of home stocks rallied in the fourth quarter of 2020. Clear Channel Outdoor, OUTFRONT and Lamar outperformed the S&P 500 as you can see in the chart below. Clear Channel was up 62% in the fourth quarter of 2020. […]
The Canadian arm of Rouge Media Group has been acquired by Rogers Sports & Media. Rouge Media Group launched in 2003 and has grown into a large digital out-of-home network within Canada and the US. Rouge Media operates static and digital signage in university and college campuses, resto-bars and salons. […]
Richard Rothfelder, Partner, Rothfelder Falick. In order to cut costs to offset their reduced income, many OOH operators attempted to slash expenses, such as ground rents. Oftentimes, billboard lessees exercised force majeure clauses in their leases, hopefully securing reduced or deferred rent or other concessions from their lessors. […]
By Rob Lane. Senior director of market intelligence Sean Wargo said, “Both hospitality and retail, the core markets for signage, have faced major declines in business. But we do expect growth to return in earnest in 2021 as revenues rise by seven percent. […]
Bil Trainor sent me a nice note in recent days letting me know he was finally, totally, 100% retired from Capital Networks, the broadcast and digital signage software company he started some 30 years ago. “December 31st was my last day with Capital Networks,” he wrote in a note. […]
And we’re back, kinda sorta gradually … Happy 2021! The wireless carrier Etisalat is based in the United Arab Emirates, and is the case with many or most high visibility efforts in Dubai, the company’s new flagship store in the Dubai Mall is seriously over the top with digital displays. […]
Technology marketers have a habit of playing a bit fast and loose with terminology, in an effort to gain a mindshare edge with buyers, I suppose. But their efforts also contribute to confusion. In the context of the display and signage industry, we’ve seen LCD displays called LED TVs, when they were LCDs with LED backlighting arrays that no one sees. […]
by Elliot Maras. Biometric identification — which has brought significant benefits to many self-service kiosks and digital signage — isn't risk-free. As the technology has emerged, so have consumer privacy laws, making it critical for self-service devices to comply with these requirements. […]
by Soumya Sehgal. Advertising on billboards and other open spaces actually declined by 55 per cent in the first half of the year and closed at Rs 760 crore. The total advertising expenditure on OOH, traditionally known to grow by more than five per cent annually, demonstrated a de-growth of four per cent in the first half of 2020, going by the Pitch Madison Advertising Report Mid-Year Review 2020. […]
Article title: Software Has Stopped Eating the World. One of the more surprising developments of the pandemic year was the boom in digital out-of-home advertising, which includes outdoor billboards and indoor signage. The growth seemed odd, given how much time people were forced to spend at home. […]
An Unusual Year Comes to an End [Infographic] Throughout 2020, we were all forced to stay within the boundaries of our homes but we still managed to make progress, learning new skills, adopting new technologies, and appreciating the little things. See how we accelerated transformation within the OOH ecosystem and set ourselves up to dominate 2021! […]
By Kevin Williams. Displays aren't just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative customer experiences at theme parks and attractions around the globe. […]
By Durrant Pate. Profit plummets by 119%, but company manages to achieve revenues of $1 billion even with 42% dip. The novel coronavirus pandemic has had a devastating impact on Main Event Entertainment Group, sending its year-over-year profits plummeting by 119 per cent, which equates to $115 million. […]
By Sovan Mandal. The recent trend of using E Ink displays as digital signage in different parts of the world is growing. This again isn’t anything new given that E Ink has also been working on Advanced Color E-Paper or ACeP displays for some time now. […]
Joining us in this conversation is Director of Strategic Accounts for Reflect Systems Andrea Varrone, Show+Tell President Phil Lenger and CEO & Founder of OpenEye Global Bryan Meszaros to look at what is changing in this industry and how it might evolve further. […]
