A recent report forecasted the global market for Digital Out of Home (DOOH) to reach $26.9 billion (about $83 per person in the U.S.) by 2025. What is your plan to attract this business? While marketers may recognize DOOH being the fastest growing advertising medium, you can’t rely on them seeking you out. […]
New York, April 06, 2020 – BOLDSITE Media, the destination media company that creates boundless brand environments in high-traffic public spaces, has partnered with SNA Displays, a top-tier LED display manufacturer that has built some of the largest and most iconic LED video installations in the industry, and Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for DOOH, to create a unique advertising experience for American Dream, Triple Five Group’s new retail-tainment complex in East Rutherford, New Jersey. […]
By Ken Klein OAAA Executive Vice President, Government Affairs. Out of home (OOH) media is a prime platform for political expression, across the spectrum. Democrats — again — are leveraging the OOH platform to communicate their paid political messages nationwide. […]
The management company behind Integrated Systems Europe has pushed out more details about the hybrid ISE Live & Online program set for four cities in Europe in June. The event seems to be more about virtual than in-person, likely owing to the COVID-19 situation in Europe. Vaccines are happening, but so is community spread. […]
Baton Rouge-based Lamar Advertising Company has launched a new subsidiary spearheaded by a next generation family leader and wants to raise up to $345 million from investors to take a business public. Lamar Partnering Corporation will have Ross Reilly serving as chief executive officer. Reilly is Lamar's vice president of mergers and acquisitions and business analytics. […]
The Australian Out of Home (OOH) industry today announced a decrease of 24 per cent on net media revenue for the first quarter of 2021, reporting $158.1 million, down from $207.8 million* in 2020. Digital OOH (DOOH) revenue accounts for 57.1 per cent of total net media revenue year-to-date, an increase over the recorded 56.7 per cent* for the same period last year. […]
The American Dream mega mall in New Jersey, just outside of New York City, has been positioned as a glimpse at the future of shopping centers. But the mall’s owners, whacked hard by pandemic restrictions, is struggling just to stay open. […]
A pair of IP streaming firms with substantial offers for digital signage have merged, broadening their collective reach and portfolion. The French firm VITEC acquired the Scottish company Exterity, with a plan to converge platforms and leverage a blended engineering team of some 200 around the globe. […]
This year, we celebrate our eighteenth anniversary. But as our company grows older, we’re happy to say our energetic, entrepreneurial spirit remains. This is why we’re honoured to have been named one of Canada’s Top Small- and Medium-sized Employers for the second year in a row! […]
We recently sat down with Linda Hofflander of Skykit to learn more about their unique digital signage solution. CI: What sets Skykit apart from its competitors in the signage space? Linda Hofflander: We have a full stack offering of our own, and we also integrate with other hardware approved devices, plus I think that we are incredibly easy to use. […]
The B2B events company that acquired the assets of Digital Signage Expo recently appears to be serious about reviving the event in some fashion, with jobs posts already up on the Questex corporate site looking for several full-time people to develop and manage … something. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA. Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. […]
A conversation with Mike Cooper, Global CEO of Enhance. Interviewed by Scott Fiaschetti, Geopath, Senior Executive: Operations and Marketing. It’s time to enhance, not disrupt Last year, I was asked if the development in data and tech will make OOH relevant and help our industry be a disruptor. […]
By Kevin Gephart. Last week I discussed the importance of sales call preparation. Today I identify 35 high gain sales questions you can use in your first meeting with a prospect. As you prepare questions for your initial call organize your note pad into three sections (use Post-it notes as tabs) General questions/notes (Be sure to write the prospect’s objectives verbatim. […]
Covid has resulted in an increase in bad debts at the public out of home companies. Here’s a breakout of who took what writeoffs in 2020. Table 1 – Accounts Receivable Writeoffs for Public US Out of Home Companies (million dollars) And this table shows writeoffs as a percentage of revenues. Table 2 – Writeoffs as a percent of revenues for US public out of home companies. […]
