The good folks over at ScreenScape, in lovely Charlottetown, PEI, have sent out word that the digital signage CMS company has been acquired by Tampa-based Spectrio, a PE-backed retail solutions provider that has been on an M&A binge in recent years. […]
by Matthew Noll. The out-of-home industry has long struggled with its inability to reliably measure and report the results of OOH campaigns. In the face of all the specific details that digital could provide, OOH was often relegated to the back burner because of its lack of measurement. […]
8 tips for getting the most value out of your OOH advertising campaigns After nearly a year of rolling lockdowns and pandemic-induced business closures, people will soon take to the streets once again—likely, in droves—and stop relying on their digital devices to be their primary point of connection to the real world. […]
Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close. Why did they do it? Publicis believes that only by taking direct control of all out-of-home (OOH) planning and investment can it offer clients a true end-to-end solution. […]
Insider’s Take: Does this sound familiar? It should as Lamar announced their refinancing last week. Comparing the two: Both refinancings will bring considerable benefit to each company. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There are several media companies – from giants to start-ups – offering smart city display solutions, which are, effectively, outdoor totem displays that run local information, backed by advertising. […]
One of the big pitches with smart digital signage displays is the ability to streamline an install by having just a single cable, for power, to connect. So what if even the power cable was removed? That’s the premise of a Russian company that is showing off the capabilities of its wireless power technology this week, during the virtual CES 2021. […]
The giant Chinese LED display manufacturer Leyard has started manufacturing, shipping and installing large format microLED displays – with what it calls the world’s largest just lit up in a control room. The vast display was activated on Dec. 31, 2020 for CHN ENERGY. […]
Provantage Media Group CEO Jacques Du Preez believes there will soon be consolidation and formalisation of OOH media ownership in the big African markets. “We will also see a rapid expansion of DOOH, as well as the combination of it and MOOH over the next few years. […]
By Beth Warren, SVP Marketing and Retail Practice – Creative Realities Inc. and Board Member of DSF.org Click and Collect. Also known as BOPIS [Buy on-Line Pick Up Instore or Curbside] is an experience that is here to stay. […]
by Bradley Cooper. COVID-19 will likely not go away completely into 2021, and as a result some of the trends that grew during 2020 such as touchless interactivity, temperature screening, virtual receptionist devices and more will grow into massive trends going into 2021. Digital Signage Today spoke with Tomer Mann, EVP at 22Miles. […]
It is taking forever, but at some point we will all go back to a new version of normal retailing and other routine, day-to-day activities. That will also mean a return of interesting in simple but effective things like interactive merchandising. […]
Omnicom and Havas remain the only major ad networks that use external agencies for the bulk of outdoor media buying. Publicis Media has moved its out-of-home buying into its own agencies – ending a 27-year relationship with Dentsu’s Posterscope. […]
Insider’s take: If the economy grows by 6% in 2021 look for out-of-home to grow about about 10%. US out-of-home revenues were growing almost twice as fast as the US economy in the two years before covid. Insider expects that trend to continue when covid abates. […]
OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.250% Senior Notes due 2029 (the "notes"). The notes are to be sold at an issue price of 100.0% of the principal amount. […]
