The Treasury Department and the Internal Revenue Service issued guidance today allowing deductions for the payments of eligible expenses when such payments would result (or be expected to result) in the forgiveness of a loan (covered loan) under the Paycheck Protection Program (PPP). […]
DOOH Connects - China. January 15, 2021: Shanghai - 7:30pm to 9:30pm; New York - 6:30am to 8:30am; London - 11:30am to 1:30pm. […]
A report in British trade publication said that the group was in talks with a PE investor for stake sale... A spokeswoman for Publicis denied on Friday that the French advertising group was holding any kind of merger talks after a report by British trade publication Campaign triggered a sharp jump in its share price. […]
By Miranda Ward. Founding CEO Brendon Cook announced his departure at the start of last year, but agreed to stay on until a replacement was found, a process that was slowed by the COVID-19 pandemic. Ms O'Connor was appointed as Mr Cook's successor in August, after 12 years as CEO of Lachlan Murdoch-owned radio business Nova Entertainment. […]
Out-of-home broker Max Drachman of Kalil and Co. Some of the primary drivers of valuations for Outdoor assets are: Market size – In general, assets in larger markets tend to have more value than those in smaller markets. Market share – A single sign in any market is worth less than a portfolio that has 20+% of the market revenue. […]
LG Business Solutions USA has unveiled the LAT140 Transparent Color LED Film digital signage display. […]
LG Display is one of the largest makers of displays for various uses in the world. Eyesafe a provider of low blue light technology for consumer electronics. LG and Eyesafe have announced the world’s first Eyesafe Certified television display will be unveiled at CES 2021. […]
This acquisition follows that of Impax Media, solidifying Velocity's position in servicing advertisers targeting audiences in the grocery, hospitality, bar, convenience stores and lifestyle media markets. EYE's sales team will focus on the OOH marketplace and support Velocity's other third-party selling affiliates and partners. […]
Vector Capital, a private equity firm specializing in investments in established technology businesses, has completed the acquisition of Mood Media, an in-store media solutions company dedicated to elevating the Customer Experience. Malcolm McRoberts, Operating Executive at Vector Capital, has been named Chief Executive Officer. […]
Launched during the pandemic’s first wave on May 27th, HBOMax soared to popularity with streamers stuck at home and was the #6th fastest growing brand of 2020. Running on our New York digital network, their pre-launch campaign in early May captured consumers’ attention. […]
Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. […]
The Rocket Mortgage FieldHouse, where the NBA’s Cleveland Cavaliers plays its games in normal times, recently did a digital facelift that added more than 750 displays around the sports and entertainment venue – from the concession areas to behind the scenes in the locker rooms. The 25-year-old venue contracted local area AV integrator Crescent Digital to put in the revised network. […]
This is an interesting use of outdoor direct view LED – a billboard-sized display at ground level that bisects a wide entry staircase. It just went in at the American Dream mega-mall in the New Jersey Meadowlands area, near New York City. […]
In this webinar recording, Croud's programmatic experts take you through the ins and outs of programmatic digital out-of-home, how it can help drive performance, and why brands need to consider adopting this channel during lockdown. […]
The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic supply-side ad placement platforms. […]
