Editors’ Picks

16:9: DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M

Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special purpose acquisition company with hopes of generating $600 million for its network buildout. The overall value of the deal is estimated to be $1.4 billion. The deal comes just three weeks since Volta announced a $125M raise. […]

sixteen-nine.net
Mon, Feb 8, 2021 at 9:49 AM

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Frankie Stone, Sales Director of Durden Outdoor Displays, Inc., died due to complications from COVID-19 (Billboard Insider)

Frankie Stone, Sales Director of Durden Outdoor Displays, Inc., died Thursday, February 4, 2021 due to complications from COVID-19. Frankie began his career as a FAMOUSMaker in 1988 at the ripe young age of 19. He started out on the panel crew at minimum wage before working himself up the ranks over the years to Production Manager. […]

billboardinsider.com
Mon, Feb 8, 2021 at 12:08 AM

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NRF 2021: Retail’s Big Show is cancelled, to be replaced by an online event (NRF)

While we were optimistic about the prospects of a quick timeline for vaccine distribution, the reality is that it is taking longer than we had all hoped. Experts believe the process could extend through the summer. Because of this projected timeline, we will not be able to safely host NRFtech, NRF 2021: Retail’s Big Show – Chapter Two or NRF PROTECT as in-person events in 2021. […]

nrf.com
Sun, Feb 7, 2021 at 11:38 PM

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Utah legislature passes the bill allowing digital billboards (Billboard Insider)

Insider’s take: Opponents are claiming that this bill will make Utah into Las Vegas. Not going to happen. The number of billboards is unchanged by this legislation. […]

billboardinsider.com
Sun, Feb 7, 2021 at 11:37 PM

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California Overturns Regulation Allowing for Cannabis Billboards (High Times)

Addison Herron-Wheeler. While cannabis billboards are still allowed, they are prohibited on any highway that crosses state borders, a new restriction for the industry. The new regulation, which comes from the California Bureau of Cannabis Control, overturns the previous ruling, which claimed that billboards were allowed unless they were within a 15-mile radius of the border. […]

hightimes.com
Sun, Feb 7, 2021 at 11:35 PM

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Cartop ad screen network Firefly can now optimize DOOH campaigns mid-flight using live data (Billboard Insider)

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. […]

billboardinsider.com
Sun, Feb 7, 2021 at 11:34 PM

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PSI’s Ben Milne analyses Dentsu’s Ad Spend Report for 2021 from the perspective of OOH advertising (World OOH)

Ben Milne, Managing Director of Postercope’s international division PSI. Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. The report combines data from 59 markets and anticipates that $579bn will be spent globally with all regions enjoying positive growth to offset a fall of 8.8% in 2020. […]

worldooh.org
Sun, Feb 7, 2021 at 7:32 PM

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AVIXA’s CEO explains the decision to postpone InfoComm 2021 from mid-June to late October (Commercial Integrator)

They made the decision to move the conference to Oct. 23-29 and trade show to Oct. 27-29 after Orange County Convention Center officials made them aware that that block was available and they got what Labuskes calls “unqualified support from stakeholders. […]

commercialintegrator.com
Sun, Feb 7, 2021 at 12:01 AM

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Morgan Stanley analyst is bullish on Walmart stock after the company announced plans to boost its advertising unit (Street Insider)

Walmart (NYSE: WMT) renamed its advertising unit to Walmart Connect. WMT is expanding the advertising offering that has three main pillars. […]

streetinsider.com
Sun, Feb 7, 2021 at 12:01 AM

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OOH advertising at the Super Bowl: past and present (Movia Media)

With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked up, and the players will all be Covid tested. […]

movia.media
Fri, Feb 5, 2021 at 2:00 PM

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16:9: Seoul Office Block’s LED Windows Become Public Art At Nightfall

This is a relatively small office block somewhere in Seoul that has LEDs embedded in the architectural glass, and transforms into a public art piece once it gets dark. The tech is from a Korean company – G-Smatt. In the US, it is GLAAM America. […]

sixteen-nine.net
Fri, Feb 5, 2021 at 10:35 AM

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16:9: Shenzhen’s LP Display Marketing DV-LED Posters Hardened Against Damage, Abuse

Email pitches come in day and night from lesser known Chinese DV-LED display manufacturers, showing me their versions of displays and infrastructure. I look at them, but it’s rare when there’s anything new to write about. And really, most of the people e-mailing seem to want me to batch-order product. […]

sixteen-nine.net
Fri, Feb 5, 2021 at 8:23 AM

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Fifteen Years Of Sixteen:Nine

Fifteen years ago, I sat down and knocked out this post: I have been hanging around in the digital screen media/digital signage/captive audience networks industry since the very early days. […]

sixteen-nine.net
Fri, Feb 5, 2021 at 7:00 AM

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Ocean Outdoor has identified 280 DOOH signs that are comparable to prime TV by impact (Media4Growth)

By Rajiv Raghunath. Using a set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor. The Primers definition is based on a rigorously tested strategy developed over the past six months. […]

media4growth.com
Fri, Feb 5, 2021 at 12:10 AM

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How to Advertise in the London Underground (Empire)

The London Underground, also known as the Tube, is one of the most convenient ways to travel to, from, and around central London. With 150,000 commuters entering the Tube network each hour, the advertising potential is remarkable for any type of brand. […]

theempire.com
Fri, Feb 5, 2021 at 12:08 AM

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