Editors’ Picks

Free Whitepaper: The Future of Retail – 9 Key Technologies That Include Digital Signage (EyeFactive)

Retail managers are already using the lockdown period to enhance their stores and equip them with innovative solutions of the future. Inside this whitepaper: This whitepaper draws on eyefactive's rich expertise in interactive digital signage to highlight 9 key technologies that retailers should be familiar with in 2021 and beyond. […]

eyefactive.com
Tue, Feb 9, 2021 at 11:14 PM

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Beware of scammers impersonating digital billboard manufacturers (Billboard Insider)

Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase. Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with official sounding language and company logos. […]

billboardinsider.com
Tue, Feb 9, 2021 at 11:11 PM

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UniLIVE executive explains the need for independent proof-of-play verification of DOOH campaigns and how his company does it (LBBonline)

Arran Javed, chief revenue officer at UniLIVE. Given the non-static nature of DOOH an increasing number of screens now have multiple ads being played on them. Added to this is a multitude of ways DOOH campaigns are being bought, sold, deployed and triggered. […]

lbbonline.com
Tue, Feb 9, 2021 at 8:06 PM

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DOOH tech provider Broadsign named one of Montreal’s top employers for the second year in a row

It feels like just yesterday that we were packing up our favourite coffee mugs and desk trinkets while saying quick goodbyes to our friends and colleagues. Needless to say, we weren’t expecting a few weeks at home to last what’s now coming up on a year. […]

broadsign.com
Tue, Feb 9, 2021 at 7:55 PM

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Long Beach Transit deploys smart lighting and real-time e-paper signage (Mass Transit Mag)

Long Beach Transit has started a pilot project to deliver well-lit bus stops with real-time bus arrival information to transit users in Signal Hill, Calif. Long Beach Transit is a leader in adopting smart lighting and real-time information technologies to enhance user experience and encourage choice ridership. […]

masstransitmag.com
Tue, Feb 9, 2021 at 7:45 PM

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16:9: Sony Debuts Massive 100-inch 4K Smart Bravia Display, Plus Little Sister 32″ Version

Sony has started marketing a 100-inch display that borrows on high-end TV refinements for pro display applications like digital signage and workplace collaboration. The new Bravia display, released at the same time as a 32-inch version, has “Pro Mode” features like customized settings, IP control, and mirroring functionality. […]

sixteen-nine.net
Tue, Feb 9, 2021 at 11:03 AM

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16:9: How (Not) To Communicate Effectively: Podcast Tips On Digital Signage/DOOH Industry Press And PR

People who do marketing and public relations in this and related tech sectors might benefit from listening to this interview I did recently with Visix, from its Digital Signage, Done Right podcast. For a change, I was the one fielding questions, and I said what I’d like to talk about. Visix’s Derek Dewitt called the session How (Not) To Communicate Effectively. […]

sixteen-nine.net
Tue, Feb 9, 2021 at 8:18 AM

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16:9: NDS Pivots PADS4 From Digital Signage-First To Broader User Experience Platform

We’re starting to see companies in the digital signage sector starting to refine and re-package what they do in ways that gets them out of the box of being just a digital signage provider. […]

sixteen-nine.net
Tue, Feb 9, 2021 at 7:49 AM

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New city budget brings encouraging news to Mumbai OOH ad operators (Exchange4Media)

The latest budget estimate announcement bore some good news for the OOH ecosystem in the city of Mumbai. One of which was the relaxation on hoarding advertisement fees. The statement reads, “Exemption is granted to hoarding advertisers for advertisement fees, for the period from April 2020 to July 2020, as their hoardings were utilized for placing COVID-19 advertisement for public awareness. […]

exchange4media.com
Tue, Feb 9, 2021 at 12:08 AM

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CEO of EMC Outdoor agency Betsy McLarney reviews 30 years in OOH advertising

As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. Some of the notables as I take a walk down memory lane bring back fond memories of how much change has occurred to bring our medium to the forefront of a rapidly changing ecosystem. […]

emcoutdoor.com
Mon, Feb 8, 2021 at 11:48 PM

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How to use social media to sell OOH advertising (Billboard Insider)

By Kevin Gephart. Social media. Pros: Instantaneous and inexpensive. […]

billboardinsider.com
Mon, Feb 8, 2021 at 11:47 PM

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What if you took the $5.5 million you spent on a Super Bowl ad and bought OOH advertising instead? (Billboard Insider)

Luba Giglia, VP of Marketing at Adomni: If an advertiser wanted to spend $5.5M on DOOH advertising using Adomni’s platform, they would target 440,000 digital screens across 40 different venue/media types, which would deliver approximately 600 million impressions. 600 million impressions! Out of Home again demonstrating we are the best value. […]

billboardinsider.com
Mon, Feb 8, 2021 at 11:44 PM

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4000 Reddit readers used automated DOOH platform Blip to buy digital billboard ads promoting GameStop stock (Fox13)

By: John Franchi. In late January, a subreddit message board called “Wall Street Bets” spurred volatility on Wall Street — most notably with GameStop stock. Some Reddit users promoted their efforts using electronic billboards. […]

fox13now.com
Mon, Feb 8, 2021 at 11:41 PM

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Digital signage network management software: should I build or should I buy? (AVNetwork)

By Eric Lamb, Vistar Media. To build or to buy? When it comes to business-critical software, this is a decision that many companies face and we see this consideration come up frequently with digital signage networks. […]

avnetwork.com
Mon, Feb 8, 2021 at 8:08 PM

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16:9: Microgigantic Acquired By Another Creative Shop, Miami-based Mod Op

The Minneapolis digital creative and solutions studio Microgigantic has been acquired by another agency, Miami-based Mod Op. Mod Op has been growing, in part, through acquisitions and this is the third such deal in two years for the company, which has offices across the U.S. and an office in Latin America. […]

sixteen-nine.net
Mon, Feb 8, 2021 at 10:57 AM

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