Editors’ Picks

The Salt Lake Tribune Editorial: Billboard companies want Utah’s Legislature to steamroll cities

By Robert Gehrke. Over the course of decades, there is likely not another business interest that works so hard to ingratiate itself with legislators and then wields that influence to advance its own interests as the billboard industry. Every election cycle, billboard companies are eager to donate billboard space to legislators looking to boost their name recognition. […]

sltrib.com
Wed, Feb 10, 2021 at 11:05 PM

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Ex-Primesight bosses return to DOOH advertising with a start-up that verifies mobile-based DOOH campaigns (Campaign)

Naren Patel and Matt Teeman have launched GeoProve with Blis as a launch client. The pair are back in business together to launch GeoProve, a mobile location verification platform that helps advertisers ensure campaigns are reaching the right customers with accurate data. […]

campaignlive.co.uk
Wed, Feb 10, 2021 at 11:01 PM

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How the law tackles signs held by a human (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. […]

billboardinsider.com
Wed, Feb 10, 2021 at 10:16 PM

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How the US Senate defeated anti-billboard legislation 30 years ago (Billboard Insider)

Robert Campbell, Regional Manager, Lamar Advertising. in 1991, the US Senate defeated anti-billboard legislation 60–39. Robert Campbell, currently a Lamar Regional Manager based in Mobile, AL, was in Washington, DC, when that historic vote occurred. […]

billboardinsider.com
Wed, Feb 10, 2021 at 10:09 PM

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OUTFRONT buys two double-sided digital billboards in san Antonio from Burkett (Billboard Insider)

Last week Burkett Media sold four digital faces in San Antonio to OUTFRONT. Max Drachman at Kalil and Co was the broker. Insider talked with Beau Burkett about the transaction. […]

billboardinsider.com
Wed, Feb 10, 2021 at 10:06 PM

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JCDecaux’s first-ever cannabis advertiser is now posted on Chicago digital billboards

JCDecaux is making history this week, with our first-ever cannabis client running on our Chicago Digital Network. Verano Holdings opted for our large format digital billboards, located on the city’s major expressways, creating major impact with its message. As cannabis has been legalized in Illinois since the start of 2020, the business side of the space is quickly growing. […]

jcdecauxna.com
Wed, Feb 10, 2021 at 6:09 PM

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16:9: RP Visual Comes Up With Universal Mount For In-Wall Displays

The LA-area AV mounting gear company rp Visual Solutions has done a lot of trade in recent years coming up with custom architectural structures for visual displays, producing brackets and other metalwork that allows video walls to have the location, shape and scale envisioned by architects and their clients. […]

sixteen-nine.net
Wed, Feb 10, 2021 at 8:45 AM

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16:9: Pro Hockey Challenge Uses Fine Pitch LED Screen As The Target For Slapshots. It Survives.

As a diehard Canadian, I am expected to be a rabid hockey fan – but the hard truth is I am barely aware of the NHL. I have somehow managed to retain my Canadian passport despite this. The last NHL season, and the league’s All-Star weekend, all happened, to be totally accurate, sometime in the past. […]

sixteen-nine.net
Wed, Feb 10, 2021 at 8:20 AM

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16:9: Snap Install’s Approach To Mass-Scale Digital Signage Rollouts

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Companies that specialize in deploying digital signage networks don’t always get the kind of respect they deserve in this industry.  They can get called “hang and bang” guys, when in reality the job is complicated as hell. […]

sixteen-nine.net
Wed, Feb 10, 2021 at 1:20 AM

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CEO of Northern European DOOH ad platform DOOHlabs analyses current market trends (Advendio)

Janne Lohvansuu, Co-Founder, Chief Executive Officer of Doohlabs, an ADvendio technology partner, a data-driven digital out-of-home (DOOH) platform in the Nordics. Doohlabs platform has been developed for years in the digital-out-home industries and it’s now used in thousands of locations. […]

advendio.com
Wed, Feb 10, 2021 at 12:10 AM

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Seven strategies to ensure success of your OOH campaign (AdQuick)

7 distinct strategies for driving long-term OOH advertising successAs you well know, the world of out-of-home (OOH) advertising has become a lot more sophisticated over the last five to ten years. […]

adquick.com
Wed, Feb 10, 2021 at 12:10 AM

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Allsee’s Servitization Journey: Interview for The Advanced Services Group

Having gained more than 13 years of experience as a digital signage manufacturer, last year Allsee decided it was time to expand our offering by exploring servitization. Working closely with The Advanced Services Group, we were able to adopt a services-focused mindset. […]

allsee-tech.com
Wed, Feb 10, 2021 at 12:08 AM

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Two digital billboard-related bills cause a stir in Utah (Fox13)

One was in a legislative committee on Monday, and the other on the Senate floor. They both look at what a city can or can’t do when it comes to billboards. Senate Bill 61 would allow billboard companies to install new or upgrade to electronic billboards, regardless of city ordinances. […]

fox13now.com
Tue, Feb 9, 2021 at 11:22 PM

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President of electronic sign manufacturer YESCO explains the bill allowing off-premise digital billboards in Utah (Billboard Insider)

The current billboard legislation was drafted to address one of the most common inequities found in municipal sign codes across the country, the way in which digital (electronic) on-premise signs are regulated versus their off-premise digital counterparts. […]

billboardinsider.com
Tue, Feb 9, 2021 at 11:20 PM

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New DOOH glossary from IAB UK

For the first time, the Digital Out-of-Home (DOOH) industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. […]

iabuk.com
Tue, Feb 9, 2021 at 11:17 PM

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