Last week Insider polled readers about whether they are seeing inflation. 50% of readers reported they are seeing steel cost increases. 15% of readers are seeing now out of home cost increases. […]
oOh!media Limited has reported its financial results for the year ended 31 December 2020 (“CY20”). In what the outdoor company has labelled a challenging year for the sector due to the Covid-19 pandemic, oOh! highlighted its market-leading position, announcing it had increased its market share in Australia and New Zealand. […]
James Byrne, marketing manager, with this week’s view from OOH. In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. […]
(Free subscription) By Amy Houston. This week, The Drum's social media executive Amy Houston considers why social media and OOH advertising are such an effective marketing combination. In many ways, the evolution of out-of-home advertising (OOH) is the story of human communication. […]
Intersection, smart cities media and technology company, has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area. […]
The City of Los Angeles has banned new billboards since 2002. This week the Los Angeles Planning Department released a 110 page staff report recommending changes to the Los Angeles sign rules. There will be a hearing on the proposed rules on February 25. […]
Steel Prices are up 75% over the past 12 months. Here’s some narrative from a steel market newsletter:”…due to a variety of factors, the North American steel mills are operating the available assets at a lower rate than previous years. […]
The frequent flyer blog The Points Guy has a post up about the expansion of the terminal at Denver’s sprawling airport, and what caught my eye was the way the airport, and perhaps United Airlines in collaboration, are doing the gate information signage. […]
Amortization – the ability of a state or municipality to require a billboard company to take down a billboard after a fixed period of time without compensation – rears its ugly head from time to time. Wenatchee, Washington passed an amortization law last year. Amortization was a hotly debated topic when the US Senate debated the 1991 Surface Transportation Efficiency Act. […]
LG seems to be taking very seriously the whole notion of bundled, pre-sized DV LED display bundles, announcing 25 new ones this week. LG has created 25 unique Direct View LED display bundles that include both indoor and outdoor DVLED displays with Full HD to 8K Ultra HD resolution and sizes from 81 inches to as large as 589 inches. […]
by Omar Oakes. ECI Media Management’s Annual Media Inflation Report is forecasting 3% inflation in media globally, with a similar level in the UK at 3.4%. All offline media is expected to experience a reverse in the deflation seen during 2020 – a year rocked by the impact of Covid-19 – with the exception of print. […]
By Zanda Willson. Australians are back in public spaces and viewing Out-Of-Home (OOH) advertising at levels not seen since before the COVID pandemic struck, according to data from outdoor advertising company JC Decaux. […]
Bottom line: the US Sixth Circuit Court of Appeals repeated its legal standard. That standard says regulations which distinguish between on-premise and off-premise signs are based on content, and, therefore, violate the First Amendment (L.D. Management v. […]
Host: Tim Albright. On this special, we sit down with Eric Lamb, VP of Publisher Solutions at Vistar Media and discuss the state of the digital out of home (DOOH) market. We look at what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward and more. […]
Mesmerize, a national OOH firm operating in transit, point of care, and place-based out-of-home advertising, expanded its transit advertising portfolio with a new partnership with Citilink in Ft. Wayne, Indiana. […]
