Rising ad rates in TV, OOH and radio set to drive return to media inflation (Campaign)
by Omar Oakes. ECI Media Management’s Annual Media Inflation Report is forecasting 3% inflation in media globally, with a similar level in the UK at 3.4%. All offline media is expected to experience a reverse in the deflation seen during 2020 – a year rocked by the impact of Covid-19 – with the exception of print. […]
Thu, Feb 18, 2021 at 7:31 PM