Few people can call themselves pioneers in their field but for Brendon Cook, the outgoing CEO and managing director of oOh!media, the local outdoor advertising industry wouldn’t be where it is today without him. When it comes to transformation, Cook has been pioneering change in out-of-home (OOH) for four decades. […]
Florent Hédiard, Navori Labs. Retailers have long worked to close the gap between the customer's interaction with their brand online, and the physical, in-store experience. Prior to the pandemic, e-commerce attracted consumers for its convenience; now, shopping online lets people avoid crowded spaces. […]
AllOver Media, LLC, the nation's largest alternative Out-Of-Home advertising company will be selling sponsorships on OBE Power's fast-growing network of Electric Vehicle charging stations. "We're proud to partner with the clean energy experts at OBE Power who are hyper focused on accelerating the national eMobility transition. […]
QMS has expanded its customer focused team with the promotion of senior sales leaders and the creation of Programmatic and IMPULSE general managers to enhance client servicing and drive new revenue and market share. In Sydney, Nicole Pennells, Elliot Devine and Claire Allison have been promoted to group business directors. […]
Sponsored by RetailMotion. A few common pitfalls are preventing some retailers from getting their full return on investment in digital signage. […]
Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and its sister company MATRIX Labs represents an opportunity to get into technologies that have exponential growth trajectories. […]
Opponents said SB144 would have given too much power to billboard companies. By Bryan Schott. Without debate, the Utah Senate spiked a bill on Monday that sought to block local governments from enacting restrictions on billboards. […]
The digital signage ecosystem has a decidedly mixed opinion on whether or not a replacement event is needed for the now-defunct Digital Signage Expo, but there is a clear desire for some sort of event that allows industry people to gather in person. That’s what comes out of a Sixteen:Nine reader survey that gathered more than 150 responses from industry people. […]
According to the Outdoor Media Association (OMA) the industry saw a total decrease of 39.4% on net media revenue in 2020, down to $566.5 million, from $935.5 million for 2019. The COVID-19 lockdowns across the country, along with economic conditions, have been cited as the main factors contributing the significant reduction for the industry. However, there are some positive signs for the industry. […]
By Mary Bakija. Digital signage technology has changed immensely over the past several years. The capabilities of software have grown more sophisticated, making systems simpler to install and use, and providing integrators ways to work more economically while providing additional value to end users. […]
An industry consortium called the NextGen Video Information Systems Alliance (NVISA) has put out what it calls a recommended practice document on how to best display emergency alerts based on easily-discernable graphical elements. […]
The digital signage solutions provider STRATACACHE continues to buy up real estate, the latest the purchase of a 100,000 square foot facility in suburban Chicago the company plans to make a research and support center. […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed how to use social media to sell out of home. Today he discusses overlooked prospecting techniques. […]
Attention LCD/LED display biz dev people …. A planned sports and entertainment venue in Toronto – geared to and backed by an e-sports company – looks to be a prime home to a lot of display technology when the lights go on and the doors open in about four years. […]
Alight Media, the UK’s fastest-growing OOH media owner, is celebrating the arrival of its 250th digital screen after significant expansion over the last 12 months. The move to 250 digital screens was achieved with the switch-on of Alight’s brand new digital 48 sheet on Queen’s Road, Sheffield. […]
