Outdoor media took a sudden and hard hit from the pandemic. But the rebound looks just as steep, climbing out of the trough with fresh perspective and a set of strategies. […]
Morgan Stanley Media analyst Ben Swinburne was bullish on out of home on a recent Morgan Stanley Thoughts on the Market podcast. Swinburne’s said this: We have a bullish view of the advertising recovery. Every datapoint on advertising that we’ve been hearing lately has been positive and we remain of the view that we’ll see a V shaped ad recovery. […]
Fourth quarter Revenues of $335.8 million. Operating Income of $39.5 million . Net Income attributable to OUTFRONT Media Inc. […]
In 2020, the City of San Jose was considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. […]
Beware of billboard lease termination clauses which allow the lease to be cancelled on a sale to a third party. That’s the lesson of International Outdoor versus Dix Road. Here are the facts. […]
The digital out-of-home (DOOH) space has grown at an impressive rate in recent years, accounting for 28.3% of all out-of-home (OOH) ads in 2019. With predictions showing these numbers up to 38.3% by 2023, the rise of DOOH shows no signs of slowing. And as DOOH technologies continue to advance, the doors for more affordable, flexible campaigns open wider. […]
This is touted as the gas station of the future, though it might more accurately be described as the gas station of the present in a region where wild spending and over-the-top designs have long ago been normalized. It is, of course, in Dubai. […]
Samsung did a trade media preview this morning for of the upcoming Samsung V/X Live online conference, and while I was a tardy attendee, I did catch a couple of interesting bits of news once I got on. Mark Quiroz, who runs product marketing in the US market, said the company will be launching a SaaS version of its MagicINFO digital signage CMS software. Until now, the software was on-premise only. […]
The UK team behind the global Digital Signage Awards has settled on April 22 as the date to hand out this year’s awards, delayed like most things by COVID-19. […]
Here’s a nice present for the Russian oligarch, hip hop mogul or Premier League center-back in your life: a giant fine pitch LED display that rises out of the floor and unfolds. It is from a German company called C-Seed and is by no means the first effort at giant TVs for the super-rich. […]
Introduction Based on Boris Johnson’s announcement earlier this week, for England at least it’s looking likely that we’re only a few short months away from COVID restrictions being totally lifted. If you’re anything like me, this immediately got your brain whirring about what a post-COVID world is going to look like. […]
I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant increase in binge-watching, averaging around 3-5 hours. […]
by Bradley Cooper. In my opinion, digital signage is 10% hardware and 90% content. While you certainly do need the right hardware to make sure everything runs smoothly, without the right content, the entire solution will be a useless investment. However, when it comes to content, the actual manner in which you deliver the content is just as important as the type of content itself. […]
One Utah Senate Billboard Bill Fails. One Still Pending. SB 144 which would limit the ability of municipalities to incentivize landowners to terminate billboard leases or refuse to renew billboard leases failed by in a senate vote on Monday. Here’s the bill’s language. […]
By Ethan Jakob Craft. One event that might signal what’s to come this year is CES, last month’s tech extravaganza that wasn’t. Touted as a game-changer for virtual events that was developed via a seven-figure collaboration with Microsoft, the annual show proved to be little more than a series of one-way Zoom calls, leaving many attendees yearning for the chaos of Las Vegas. […]
