Editors’ Picks

16:9: Digital Signage CMS Yodeck Adds Queue Management via Q-Better Partnership

The metering of access into stores and appointment-based retailing that came up by necessity in the past 15 months will stick around, in some fashion, so digital signage solution providers will likely see more and more demand for queue management tools. Those can be built – which can be expensive and time-consuming, and probably hard. […]

sixteen-nine.net
Tue, Jun 1, 2021 at 12:30 PM

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Lamar Harris Day: A Salute to Those Who Build, Post, and Repair Billboards (Billboard Insider)

Today is hot and humid in Valdosta, GA. In South Georgia and across America — no matter the weather — dedicated operations crews are posting, maintaining, and building billboards. Sometimes overlooked, ops crews personify “essential workers. […]

billboardinsider.com
Tue, Jun 1, 2021 at 12:00 PM

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16:9: ISE’s Live Show Spun as Preview of Full ISE in Eight Months

Integrated Systems Europe is now open in Barcelona – running a small in-person show and a parallel virtual event. It is predictably small – certainly compared against ISEs held in more normal circumstances – and probably attended mostly by people from the region. […]

sixteen-nine.net
Tue, Jun 1, 2021 at 11:00 AM

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Selling Out-of-Home Versus Local TV (Billboard Insider)

This review of media choices is for your own edification. Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important to you? […]

billboardinsider.com
Tue, Jun 1, 2021 at 10:00 AM

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16:9: Alpine Mecca Uses Solar-Powered E-Paper Signs to Guide Visitors

E-paper digital signs have been used outside for real-time transit stop information and local directories, but I can’t recall them being used quite like they are in the scenic Bavarian village of Oberstdorf.  The area is a skiing and hiking mecca, attracting visitors year-round – a lot of them new to the area and filled with questions. […]

sixteen-nine.net
Tue, Jun 1, 2021 at 8:00 AM

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JCDecaux Launches Its DOOH Programmatic Offering in France With VIOOH (GlobeNewswire)

Paris, June 1st, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. […]

globenewswire.com
Tue, Jun 1, 2021 at 7:30 AM

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Videotel Digital Now Has Cloud Mobile Connect Cellular Media Player Connectivity (DS Federation)

San Diego – Videotel Digital, the only manufacturer serving the digital signage industry with the widest variety of interactive, touch-less, sensor-driven peripherals, reliable, affordable and simple out-of-the-box industrial-grade 4K digital signage interactive media players, looping DVD players and directional sound speakers, today introduced Cloud Mobile Connect, a perfect solution for alternative connectivity. […]

digitalsignagefederation.org
Tue, Jun 1, 2021 at 7:00 AM

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16:9: ISE’s Barcelona Safety Measures

There have been a few small gatherings here and there in recent weeks, but the seriously downsized and hybrid live/virtual Integrated Systems Europe event this week in Barcelona provides a glimpses at what going to trades shows might be like in the second half of this year. […]

sixteen-nine.net
Mon, May 31, 2021 at 12:00 PM

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Reminder: DPAA’s Video Everywhere Canada Livestream Event, June 9–10 (DPAA)

The livestreamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. Topics will include markets re-opening, innovation, location data, programmatic OOH, and the growing role of DOOH in today’s omnichannel strategies. Registration is now open. […]

videoeverywherecanada.com
Mon, May 31, 2021 at 10:00 AM

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oOh!media Renews Major Contracts With Key Retail Centres (oOh!media)

oOh!media has renewed its contracts with real estate specialist 151 Property for its portfolio of premium shopping centres, including the addition of two new centres. The long-term extension strengthens oOh!’s national retail portfolio of high-quality assets and extends audience reach across Australia’s eastern seaboard. […]

oohmedia.com.au
Mon, May 31, 2021 at 9:45 AM

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Measuring the Impact of Out-of-Home Advertising by Utilizing Data (Business2Community)

By Matt O’Connor. You probably know of outdoor ads as billboards, pieces of street furniture, wallscapes or other formats. You may also know that Out-of-Home (OOH) advertising is effective and has even been experiencing a resurgence recently. […]

business2community.com
Mon, May 31, 2021 at 9:30 AM

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GSTV Appoints Steve Ochs as New Chief Marketing Officer (OOH Today)

GSTV, a data-driven, national video network delivering targeted audiences atscale across tens of thousands of fuel retailers, today announced the appointment of Steve Ochs asExecutive Vice President and Chief Marketing Officer (EVP/CMO). […]

oohtoday.com
Mon, May 31, 2021 at 5:00 AM

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EPA approves self-disinfecting film for high-touch surfaces (Digital Signage Today)

The U.S. Environmental Protection Agency approved Nanoshield, a self-disinfecting, antimicrobial transparent film that uses a patented form of copper to continuously keep high-touch surfaces free of viruses and bacteria and reduces transmission of infectious diseases, like COVID-19, via common surfaces, according to a press release. […]

digitalsignagetoday.com
Sun, May 30, 2021 at 2:15 PM

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Busby Outdoor Files Complaint Over Trailhead Media Sale (Billboard Insider)

Busby Outdoor has filed suit seeking damages relating to sale of certain assets to Trailhead Media in July 2020. Insider’s take: Trailhead has acquired at least 10 out of home companies during the past year and this is the first litigation which Billboard Insider is aware of. We will provide updates as we learn more. […]

billboardinsider.com
Sun, May 30, 2021 at 2:14 PM

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16:9: Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup

Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home Advertising Association of America (OAAA) a couple of years ago. […]

sixteen-nine.net
Sun, May 30, 2021 at 2:11 PM

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