Editors’ Picks

Busby Outdoor Files Complaint Over Trailhead Media Sale (Billboard Insider)

Busby Outdoor has filed suit seeking damages relating to sale of certain assets to Trailhead Media in July 2020. Insider’s take: Trailhead has acquired at least 10 out of home companies during the past year and this is the first litigation which Billboard Insider is aware of. We will provide updates as we learn more. […]

billboardinsider.com
Sun, May 30, 2021 at 2:14 PM

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16:9: Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup

Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home Advertising Association of America (OAAA) a couple of years ago. […]

sixteen-nine.net
Sun, May 30, 2021 at 2:11 PM

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DailyDOOH’s commentary on the resignation of Geopath’s Kym Frank (republished by OOH Today)

Cotterill shared observations surrounding the Kym Frank departure in his post ‘The Game of ThrOOHnes.’ Cotterill begins, “…it’s actually a story that harks back to 2015 and one that would be worthy of inclusion in the Game Of Thrones.” It’s worth your time. […]

oohtoday.com
Sat, May 29, 2021 at 10:34 AM

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OAAA updates its mission

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry and enhancing its value in the legislative, regulatory and marketing arenas. […]

thoughtleadership.oaaa.org
Fri, May 28, 2021 at 9:00 AM

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Vistar Media’s exec explains how retailers can use DOOH advertising to reach consumers in the post-pandemic world (My Total Retail)

Lucy Markowitz, head of U.S. national sales at Vistar Media. The pandemic rapidly accelerated the rate at which retailers are re-evaluating the physical consumer experience — in a way that benefits advertisers, consumers and the retailers themselves. […]

mytotalretail.com
Fri, May 28, 2021 at 12:11 AM

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The Drum: Clear Channel Outdoor says its new tools help strike the right balance between privacy protection and ad targeting

Advertisers today rethink their targeting strategies to ensure they strike the right balance of reaching their customers without appearing invasive. […]

thedrum.com
Fri, May 28, 2021 at 12:10 AM

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16:9: Vertiseit Acquires Grassfish, Creating Major Retail Digital Signage Provider

Guest Post: Florian Rotberg, Invidis This post first appeared in the German language publication managed by Invidis. […]

sixteen-nine.net
Thu, May 27, 2021 at 6:06 PM

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Day Two of the OAAA Geopath Conference in Five Quotes (Billboard Insider)

Kinetic’s Keith “Kappy” Kaplan: Out of home is a 200 year old startup. […]

billboardinsider.com
Thu, May 27, 2021 at 4:00 PM

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OAAA Releases New Specs for Automated Selling (Billboard Insider)

WASHINGTON D.C. (May 26, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. […]

billboardinsider.com
Thu, May 27, 2021 at 3:00 PM

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16:9: Data Call Makes Free Amber Alerts Feed Available to Content Feed Subscribers

Houston’s Data Call Technologies has pulled together the data feeds and underlying data collection toolset to create a real-time Amber Alert feed, working on collaboration with the Office of Justice Programs (OJP) and the National Center for Missing and Exploited Children (NCMEC). […]

sixteen-nine.net
Thu, May 27, 2021 at 12:00 PM

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Randall Beard appointed Executive Chairman at Starlite Media (OOH Today)

ST. PETERSBURG, Fla. — Starlite Media, the country’s leading premium shopper marketing and out of home advertising company, has today announced that Randall Beard, a leading and award-winning independent Board Member, Advisor and C-Suite General Management Executive, has been appointed Executive Chairman at Starlite Media, effective immediately. […]

oohtoday.com
Thu, May 27, 2021 at 11:00 AM

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OAAA/Harris Poll Says Summer Travel Will Exceed Pre-Pandemic Levels (Billboard Insider)

WASHINGTON D.C. (May 26, 2021) – After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. […]

billboardinsider.com
Thu, May 27, 2021 at 10:30 AM

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16:9: Screenfeed Adds Crypto Data to Its Financial Graphics Offer

The Minneapolis subscription content company Screenfeed has added cryptocurrency to its financial graphics feed, with the numbers available on some 1,000 different coins. The rationale is that cryptocurrency is so fast-moving that it is very sticky content – material people keep looking back to – regardless of the venue. […]

sixteen-nine.net
Thu, May 27, 2021 at 10:00 AM

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SnapAV Adds BrightSign Players to Portfolio (Digital Signage Today)

SnapAV, in its quest to be a one-stop shop for professional integrators, has added BrightSign digital signage media players to its commercial portfolio. BrightSign provides the players and cloud-based digital signage networking and has shipped nearly 2 million players to date, according to a press release. […]

digitalsignagetoday.com
Thu, May 27, 2021 at 7:00 AM

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VITEC’s New webOS App to Facilitate Digital Signage on LG Displays (AV Magazine)

VITEC has announced a technical collaboration with LG Business Solutions that allows enterprise customers to effectively and securely deliver — and playback — real-time multicast MPEG video on LG’s smart digital signage displays. […]

avinteractive.com
Thu, May 27, 2021 at 6:00 AM

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