Publisher’s Note: On Friday May 28, after most of the Country had already taken off for a hard earned, early Memorial Day weekend, the OAAA released its ‘Mission.’ The ‘OAAA Mission’ signed by Anna Bager, President and CEO of the OAAA, which was released to its members, can be read in its entirety below. […]
By Chris Cowlbeck, General Manager, IBOUSA LLC. Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. […]
The metering of access into stores and appointment-based retailing that came up by necessity in the past 15 months will stick around, in some fashion, so digital signage solution providers will likely see more and more demand for queue management tools. Those can be built – which can be expensive and time-consuming, and probably hard. […]
Today is hot and humid in Valdosta, GA. In South Georgia and across America — no matter the weather — dedicated operations crews are posting, maintaining, and building billboards. Sometimes overlooked, ops crews personify “essential workers. […]
Integrated Systems Europe is now open in Barcelona – running a small in-person show and a parallel virtual event. It is predictably small – certainly compared against ISEs held in more normal circumstances – and probably attended mostly by people from the region. […]
This review of media choices is for your own edification. Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important to you? […]
E-paper digital signs have been used outside for real-time transit stop information and local directories, but I can’t recall them being used quite like they are in the scenic Bavarian village of Oberstdorf. The area is a skiing and hiking mecca, attracting visitors year-round – a lot of them new to the area and filled with questions. […]
Paris, June 1st, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. […]
San Diego – Videotel Digital, the only manufacturer serving the digital signage industry with the widest variety of interactive, touch-less, sensor-driven peripherals, reliable, affordable and simple out-of-the-box industrial-grade 4K digital signage interactive media players, looping DVD players and directional sound speakers, today introduced Cloud Mobile Connect, a perfect solution for alternative connectivity. […]
There have been a few small gatherings here and there in recent weeks, but the seriously downsized and hybrid live/virtual Integrated Systems Europe event this week in Barcelona provides a glimpses at what going to trades shows might be like in the second half of this year. […]
The livestreamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. Topics will include markets re-opening, innovation, location data, programmatic OOH, and the growing role of DOOH in today’s omnichannel strategies. Registration is now open. […]
oOh!media has renewed its contracts with real estate specialist 151 Property for its portfolio of premium shopping centres, including the addition of two new centres. The long-term extension strengthens oOh!’s national retail portfolio of high-quality assets and extends audience reach across Australia’s eastern seaboard. […]
By Matt O’Connor. You probably know of outdoor ads as billboards, pieces of street furniture, wallscapes or other formats. You may also know that Out-of-Home (OOH) advertising is effective and has even been experiencing a resurgence recently. […]
GSTV, a data-driven, national video network delivering targeted audiences atscale across tens of thousands of fuel retailers, today announced the appointment of Steve Ochs asExecutive Vice President and Chief Marketing Officer (EVP/CMO). […]
The U.S. Environmental Protection Agency approved Nanoshield, a self-disinfecting, antimicrobial transparent film that uses a patented form of copper to continuously keep high-touch surfaces free of viruses and bacteria and reduces transmission of infectious diseases, like COVID-19, via common surfaces, according to a press release. […]
