Editors’ Picks

Traeger Grills Incorporates Live Animals Into Latest “Farm-to-Traeger” OOH Campaign (OOH Today)

In a bold endorsement of Farm to Table, or in this case, “Farm to Traeger,” the billboard features a Traeger grill, and below the billboard is a miniature farm, complete with a chicken coop, barn, tractor, hay and soon-to-be Farm to Table ingredients for a delicious organic meal: a cow, pig, chickens and corn stalks. Now here’s where things get interesting. […]

oohtoday.com
Tue, May 25, 2021 at 12:00 PM

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16:9: Sony Adds IR Touch to 4K Pro Displays Via TSItouch Collaboration

Sony’s 4K HDR commercial displays are now touch-ready, via a technology collaboration that puts TSItouch‘s infrared (IR) multi-touch on the 55, 65 and 75-inch models of Sony’s BRAVIA – the BZ40H series of pro displays. […]

sixteen-nine.net
Tue, May 25, 2021 at 11:00 AM

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16:9: Smoothie King Franchisees Shifting From Analog Posters to Digital Menu Displays

Here’s a real-world example of why QSR restaurant franchise owners would make what can be substantial capital investments to convert from analog to digital menus at their stores. Operators of Smoothie King franchises in several U.S. states have been converting menu displays inside and outside to digital to speed turnarounds on changes and have a degree of local control. […]

sixteen-nine.net
Tue, May 25, 2021 at 10:30 AM

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Afterpay’s New “Pay Better” Global OOH Campaign (OOH Today)

SAN FRANCISCO, — Afterpay, the leader in “Buy Now, Pay Later” payments, today unveiled its multi-million dollar global advertising campaign, Pay Better with Afterpay, with the brand’s first-ever US TV spots starring actress Rebel Wilson. […]

oohtoday.com
Tue, May 25, 2021 at 6:00 AM

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Podcast: Lamar’s Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk (Billboard Insider)

Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here’s what Jay said about out of home’s resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? […]

billboardinsider.com
Mon, May 24, 2021 at 3:30 PM

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Security Before Performance in our Connected AV World (DS Federation)

Submitted by DSF member Jeff Hastings of BrightSign As painful as it may be for AV managers, in the connected world of cloud-based signage operating over corporate IT networks, security has to take precedence over performance and functionality. […]

digitalsignagefederation.org
Mon, May 24, 2021 at 12:00 PM

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Readers’ Feedback on “Billboards Are Not Passive Income” (Billboard Insider)

Some of the comments on last week’s Billboard’s Are Not Passive Income post. Grace Outdoor’s Diana Stevenson says billboards can be good passive income if you find a capable manager. Billboards can be passive income if you have a great management company like Grace Outdoor Advertising. […]

billboardinsider.com
Mon, May 24, 2021 at 11:30 AM

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Lamar Advertising Company to Manage Gulfport-Biloxi International Airport’s Advertising and Sponsorship Programs (OOH Today)

Baton Rouge, LA – Lamar Advertising Company, one of the largest outdoor advertising companies in the world, announced that the company has entered into an agreement with the Gulfport-Biloxi Airport Authority to manage the airport terminal’s media program for the display of national, regional and local advertising. […]

oohtoday.com
Mon, May 24, 2021 at 10:30 AM

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16:9: 2020 NBA Title Ring Virtualized and Sold as Crypto Token, Based on PORTL’s Transparent LCD

I’m putting out there, immediately, that I understand maybe half of the following, as it has something or other to do with crypto-currencies and memorabilia. The LA start-up PORTL, which does a very clever of making transparent LCD look like three-dimensional hologram displays, has announced it has created the “world’s first volumetric pro sports memorabilia non-fungible token, or NFT. […]

sixteen-nine.net
Mon, May 24, 2021 at 10:00 AM

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Hivestack Appoints Aileen Ku as General Manager, China (DPAA)

Former Chief Growth Officer RTBAsia will further accelerate Hivestack’s expansion in China   SHANGHAI, CHINA, MONTREAL, CANADA, May 21, 2021 – Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as General Manager, China, based in Shanghai.  Reporting to Troy Yang, Managing Director, North Asia, Ku will be responsible for driving revenue, growth and strategy focused on channeling incremental advertising dollars into China and also helping Chinese brands to activate on DOOH screens all over the world. […]

dpaaglobal.com
Mon, May 24, 2021 at 8:14 AM

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Rick Robinson Joins Nickelytics Board of Advisors (OOH Today)

Tampa, Florida, – Leading OOH Media Expert Rick Robinson has been appointed to the board of advisors at Nickelytics, a Techstars backed company innovating out-of-home (OOH) advertising. Rick Robinson is a seasoned expert in the OOH advertising space, bringing more than 30 years of leadership throughout all facets of the industry including sales, creative direction, and executive strategy. […]

oohtoday.com
Mon, May 24, 2021 at 7:00 AM

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16:9: WPP’s Head Sees Big Growth Ahead For OOH, Led By Digital

The guy who runs the world’s largest advertising company expects the out of home media industry, led by digital OOH, is in for a big recovery in the years ahead. […]

sixteen-nine.net
Sun, May 23, 2021 at 1:25 PM

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Intent data points to a rise in searches around “programmatic” and “LED billboards” among both brands and agencies (EINNews)

by Michael McLaren, CEO, Merkle B2B. This week’s intent data points to a rise in searches around “programmatic” and “LED billboards” among both brands and agencies, as measured by Bombora Company Surge(R). Despite budget cuts last year, advertisers reported better than expected results for U.S. […]

einnews.com
Sun, May 23, 2021 at 11:21 AM

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Details and agenda of the OAAA/Geopath OOH Media Conference May 25-26, 2021 (OOHToday)

Tuesday, May 25. 11:00am-2:15pm: Marketing Media Ecosystem Outlook- 2021 and Beyond It’s impossible to “future proof” without understanding what the future may hold. This series of sessions will explore the changing marketing, media and technology landscape, and provide insight on what this means for all industry stakeholders. […]

oohtoday.com
Sun, May 23, 2021 at 10:53 AM

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16:9: Amscreen Expanding Display Business Across Atlantic To Americas Markets

If you have been around the industry forever, like me, you may recall many years ago an early UK media network in chain retail stores that was based around a small-ish LCD on a counter-mounted pole or wall, with a low-rez LED ticker above it. […]

sixteen-nine.net
Sun, May 23, 2021 at 9:40 AM

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