Kevin Gephart, Out of Home Sales Expert Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. […]
British telecoms giant BT is expanding its network of what it calls Street Hubs – Digital OOH displays with smart city components – in both existing and new sites around the U.K. BT intends to add as many 200 second-generation versions of the digital totems in the coming year, using a new enhanced design called Street Hub 2.0. […]
With the news of Burkett Media’s sale of assets in San Antonio to Outfront Media, Insider reached out to Max Drachman at Kalil & Co. for details on the transaction. How many digital boards did Burkett Media sell To Outfront? […]
Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns. Your billboard lease should also contain a clause permitting assignment without consent. Some landlords will object. Next best is language which says that the lease can be assigned with consent which is not to be unreasonably withheld. What if your billboard lease is silent with respect to assignability? In most states that means that consent is not required to assign the lease but get legal counsel if you are in doubt. […]
Guest Post: Stephen Gottlich, Gable The digital signage industry is in the midst of radical change. On one side, you have the typical AV integrators, who have focused on providing no more than the commoditized technology that enables both audio and video communication. […]
A group of mainly Asian suppliers have banded together to create what they’re calling the EZ LED Academy – a free series of training pieces aimed at raising the level of understanding of direct view LED display technology. […]
Charity Orange Sky Australia has launched a new End of Financial Year fundraising campaign, which is being supported by oOh!media nationally. Orange Sky is the world’s first free mobile laundry service for people experiencing homelessness, providing access to free laundry and shower services across the country. […]
This discussion examines customer experiences with digital signage, and shows how the effectiveness of this medium should be measured. Joining the panel are: Jenny Hicks, Head of Technology at Midwich; Ben Phelps, Retail Industry Director at Absen; and Paul Corsbie-Smith, UK Sales Manager at BrightSign. Clive Couldwell, Group Editor at AV Magazine is the moderator. […]
TV and out-of-home advertising budgets are leading traditional media and accelerated their recovery in May 2021. Digital and mobile budgets have also accelerated their growth and both registered the highest index value since the coronavirus pandemic began. As well as this, radio and press budgets have both seen improvement, having slowed their rate of decline in May. […]
BT is to roll out a new version of its ‘Street Hub’ units in major cities across the UK, claiming the digital kiosks will help improve 4G and 5G networks in urban areas and help local authorities meet environmental targets. The first-generation Smart Hubs were introduced back in 2017, offering free 1Gbps Wi-Fi supported by digital advertising space. […]
Rockbot, the company that created the revolutionary smart music and TV platform for businesses, is expanding into airports and teaming with Clear Channel Airports (CCA), the leading airport media provider in the U.S. […]
Jon Odom is President of Productivity Fabricators, a family-owned business which designs and manufacturers outdoor advertising structures. Steel prices are up. All steel prices have increased. […]
Benoit Vidal, Head of Product Strategy at VIOOH. Earlier this year, Apple made the Mobile Advertising ID (MAID) opt-in on a per-app basis with the iOS 14.5 update, in an open war with Facebook. Recent data shows that more than 85% of global iOS users and 95% of US users choose not to be tracked, proving that consumers’ desire for privacy has been a long-term wish. […]
Insider’s take: We expect Landmark to continue to emphasize cellular lease purchases, renewal lease purchases and transit digital kiosks and to deemphasize out of home lease and easement purchases. Landmark shares finished the day flat while the S&*P 500 was down 0.36%, Lamar declined 1.5%, OUTFRONT declined 1.8% and Clear Channel Outdoor declined 2.6%. Landmark Dividend has a new manager. […]
Pete Hautem has spent 44 years selling out of home. Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into. […]
