Editors’ Picks

ExchangeWire: Why digital out-of-home advertising has a bright future in the cookieless world

ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign.  What are the main factors driving the growth in digital out-of-home right now? Pre-pandemic, DOOH was one of the fastest-growing traditional media channels around, while channels such as radio, newspapers and magazines were in decline. […]

exchangewire.com
Tue, Nov 2, 2021 at 10:56 PM

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Crypto currency platform Gemini rents Columbus Circle digital billboard for 3 Years, runs cryptic messages (Billboard Insider)

Gemini has purchased the iconic digital billboard at 3 Columbus Circle for a 3-year term. This will mark the longest OOH buy Gemini has made to date. The billboard was the former home to the CNN logo. […]

billboardinsider.com
Tue, Nov 2, 2021 at 10:14 PM

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Uber takes over a spectacular rooftop digital billboard in NYC in a 5-year deal with Clear Channel Outdoor (Digital Signage Today)

Uber has occupied the sign atop the Bruckner building, overlooking the New York City skyline. Uber signed a five-year contract to take over the sign, operated and designed by Clear Channel Outdoor. Uber will be only the seventh brand to adorn the landmark in the sign's nearly 100-year history. […]

digitalsignagetoday.com
Tue, Nov 2, 2021 at 10:01 PM

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Displayforce.ai – a platform that shows ads based on store visitors’ video analytics and AI (DPAA)

Over 4 years, Displayforce.ai has connected more than 38,000 digital signs in 18 countries. Now we have about 200 companies among clients and partners including METRO, BOSCH, Electrolux, Apple and Microsoft. What does Displayforce do? […]

dpaaglobal.com
Tue, Nov 2, 2021 at 2:24 PM

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16:9: Samsung’s New The Wall Promo Video Does Killer Job Explaining Tech With Visuals

Manufacturers who send me written PR material that goes on and on, and on, about the technical specs of their display product too often ... […]

sixteen-nine.net
Tue, Nov 2, 2021 at 12:07 PM

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16:9: 30-Meter LED Billboard Lights Up INSIDE A Munich Rail Hub

Here’s more evidence of the mainstreaming of LED displays – in this case a scenario that has been using LED for a few years, ... […]

sixteen-nine.net
Tue, Nov 2, 2021 at 10:38 AM

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Advertising Week: Clear Channel Outdoor explains its latest DOOH and programmatic DOOH capabilities

By Bob McCuin, Chief Revenue Officer for Clear Channel Outdoor Americas 1. OOH builds a bridge between physical and digital worlds. Brands are leveraging the “unmissable” and “un-skippable” aspects of OOH to build connections with consumers – you may have noticed the increase of celebrities and audiences taking selfies of themselves and posting them on Instagram. […]

advertisingweek.com
Tue, Nov 2, 2021 at 12:20 AM

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Digital signage bounces back, among other marketing trends in Ipsos Canada study (Ipsos)

As shoppers return to retail, marketers are again turning to on-premise digital signage. While the squeeze on Canadian ad agencies persists in 2021, there is a continued appetite to retain some core tactics, largely email marketing, websites, and SEO in house citing accelerated turnaround time and a reduction in costs. […]

ipsos.com
Tue, Nov 2, 2021 at 12:11 AM

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A simple billboard tax generated $100 million to fund public art programs in Toronto (BlogTO)

By Jack Landau. It isn't the direct impact of the sprawling ads themselves, but their indirect contribution through (reluctantly) funding public art programs in the city. Somehow, these large, intrusive advertisements add to Toronto's broader visual appeal despite their unsightly qualities. […]

blogto.com
Tue, Nov 2, 2021 at 12:10 AM

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DSE 2022 expo and conference will take place March 21-24, in Las Vegas

DSE has been the leading event for the digital signage industry for 15 years. Questex acquired the assets in early 2021, and will build on that legacy as the preeminent event and digital platform for the digital signage industry, showcasing innovations in technology, market applications and creative educational content. […]

digitalsignageexperience.com
Mon, Nov 1, 2021 at 5:21 PM

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World Out-of-Home Organization in-person Global Congress will take place May 25-27, 2022 in Toronto (WOO)

The first WOO Global Congress since pre-pandemic Dubai 2019 has been confirmed for Wednesday-Friday, May 25-27, 2022 in Toronto. The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West Toronto. There will be a full speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts and commentators. […]

worldooh.org
Mon, Nov 1, 2021 at 5:14 PM

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ISE 2022 will take place 1-4 February 2022 in Barcelona

Integrated Systems Europe is an international AV and systems integration exhibition and conference. Floor plan, conference programme, registration. […]

iseurope.org
Mon, Nov 1, 2021 at 5:04 PM

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WOO Asia Forum | Programmatic Power Panel (Video, 14:36)

What is programmatic DOOH? WOO Managing Director North Asia, Troy Yang, joined industry experts during the “Programmatic Power Panel”, hosted by the World Out of Home Organization. […]

youtube.com
Mon, Nov 1, 2021 at 4:59 PM

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Beware of language which says a billboard is the property of the lessee who erected it: Adams vs Long (Billboard Insider)

Billboard Insider’ Take: If a lease contains this language you better take an assignment of the lease to make sure you step into the lessee’s shoes. An alternative is to sign a new lease which says that the billboard and any additions or replacements to the billboard are yours regardless of whether you installed it or not. Old billboard lease language can get you into trouble. […]

billboardinsider.com
Mon, Nov 1, 2021 at 2:28 PM

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16:9: LianTronics Boosts North American LED Sales And Solutions Via New Deal With 3Dot Technologies

LianTronics is by volume on one of the larger direct view LED manufacturers on the planet, but the Chinese is not all that well-known ... […]

sixteen-nine.net
Mon, Nov 1, 2021 at 11:06 AM

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