Advertising Week: Clear Channel Outdoor explains its latest DOOH and programmatic DOOH capabilities
By Bob McCuin, Chief Revenue Officer for Clear Channel Outdoor Americas 1. OOH builds a bridge between physical and digital worlds. Brands are leveraging the “unmissable” and “un-skippable” aspects of OOH to build connections with consumers – you may have noticed the increase of celebrities and audiences taking selfies of themselves and posting them on Instagram. […]
Tue, Nov 2, 2021 at 12:20 AM