AVIXA has released the numbers for its 2021 InfoComm trade show, run in Florida couple of weeks ago. As anyone paying attention expected, the ... […]
My BS filter is going off in a big way with news from the media company Branded Cities is showcasing “proprietary technology that enables ... […]
The inaugural industry showcase launched initiatives that will be available for agencies and clients from January 2022. This includes an update to MOVE (Measurement of Outdoor Visibility and Exposure) which will now measure digital screens. […]
By Mark Johnson. The partnership will enable brands to better understand their audiences’ OOH exposure while gaining a richer view on consumer movement across the UK. […]
By Ben Allman - Head of Sales, ANZ, Broadsign. Some brands are making early mistakes with the programmatic DOOH medium that will end up costing them business. Programmatic out of home requires a different approach to other digital channels. […]
I have yet to see a vendor-commissioned study that said the vendor's industry was in decline [Ed]. VIOOH surveyed 1,000 senior agency and advertising executives across the U.S., U.K., Germany, France and Australia. […]
By Andy Goodman. To us in the industry it’s still a billboard. Sometimes a City is convinced that the only way to get a digital billboard built in their City and through the Planning Commission, City Council and the residence is to dress it up. […]
By Kevin Gephart. You can alleviate fears and close the deal is by putting your service and fulfillment plan in a guarantee. You must do an original signature on the bottom to convey commitment. […]
What Is DOOH Advertising and How Does it Work? To understand the value of digital OOH advertising, it is necessary to examine its opposite. Traditional advertising is familiar to today’s consumers. […]
Veraset provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, connected TV, and Out of Home. “The out of home channel is one of the fastest growing media sectors, and we think there is a clear opportunity for population movement data to drive deeper understanding of the space,” said Parker Ence, CEO of Veraset. […]
Part of my on-boarding with Spectrio – when Sixteen:Nine was acquired by the fast-growing and fast-acquiring software firm – involved me asking how the ... […]
Neoti, the US-based manufacturer of direct-view LED video displays, is celebrating its 15-year anniversary in the dvLED industry this year. According to a statement, Neoti Founder and CEO, Derek Myers set out in 2006 with a vision to provide digital signage solutions. […]
Monday, March 21. 1:00pm PDT Digital Signage Experience Field Tours. Tuesday, March 22. […]
One of the most recent retail innovations launched in South Africa is Shoprite Group's trial of Checkers Rush, an automated, cashless, cashier-less concept store. […]
One of the challenges faced by media companies or building owners who want to put up an LED digital billboard on the top or ... […]
