Editors’ Picks

DPAA to hold WE.DOOH (Women’s Empowerment in Digital Out of Home) Webinar on December 15, 2021

12/15 @11am ET Webinar features introduction from Claudia Damas, CEO, Partner, Altermark, OOH Agency   REGISTER HERE NEW YORK, November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled “Work/Life Integration and Finding Your Joy in 2021. […]

dpaaglobal.com
Mon, Nov 29, 2021 at 12:10 AM

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The Drum: Airport inventory on course to sell out as advertisers bet on busy festive travel

Airport advertising inventory is on course to sell out this winter as brands bet big on a busy Christmas travel period. According to out of home buyers, advertisers are scrambling for airport ad spots with many major global terminals having “extremely limited” or fully occupied spaces. […]

thedrum.com
Sun, Nov 28, 2021 at 8:25 PM

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Ireland’s PML Group reviews the latest OOH trends and developments (AdWorld)

Black Friday is the perfect example of how brands can leverage Out of Home as an event-based marketing channel. Outdoor is a location medium but its agility means its content can be hyper-relevant to time and to events happening across the physical and virtual landscape. […]

adworld.ie
Sun, Nov 28, 2021 at 8:22 PM

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Billboard CPM & impressions, explained (Tutorial, by Broadsign)

Like other kinds of advertising, billboard ads are typically priced according to a number known as the “CPM.” CPM means cost per thousand (or mille, the word for “thousand” in Latin), and so represents the cost that advertisers have to pay to reach a thousand impressions/views with a billboard ad. One impression is meant to correspond to one person viewing the billboard one time. […]

broadsign.com
Sun, Nov 28, 2021 at 5:54 PM

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Blue Bite and Lamar executives: The future of OOH advertising is programmatic DOOH, IOT and engagement-based metrics (Podcast by Blue Bite)

OOH Advertising is no longer limited to static billboards on the side of highways. A variety of digital aspects are being incorporated, including geofencing and programmatic, that have enabled the industry to shift from an impression-based medium to an engagement-based medium. […]

bluebite.com
Sun, Nov 28, 2021 at 5:52 PM

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NRF Kiosk and NRF Digital Signage at the Big Retail Show 2022 JAN 16–18 in New York: a preview (Kiosk Industry)

The Kiosk Manufacturer Association is exhibiting at NRF in NY. It is the singular retail event of the year (despite the weather in NY). This year we are in booth 1606. […]

kioskindustry.org
Sun, Nov 28, 2021 at 2:29 PM

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16:9: Finnish Volvo Dealers Make Digital Signage Central To Marketing, Built Into Furnishings

We had an unfortunate twilight run-in wth a deer on the highway – wife Joy fine, deer not – so we’ve been in a ... […]

sixteen-nine.net
Fri, Nov 26, 2021 at 8:58 AM

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16:9: Dec. 2nd Telelogos Webinar Explores Monetizing Digital Signage Networks Via Advertising

The total advertising spend in the Digital OOH media sector is predicted to nearly double by 2023, which understandably gets a lot pf people ... […]

sixteen-nine.net
Fri, Nov 26, 2021 at 8:34 AM

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Film star Rosamund Pike is featured in Amazon’s first in ‘3D’ LED ad campaign run in London, Paris, New York, Madrid and Tokyo (AVInteractive)

The ‘3D’ LED advert shows a giant hand, belonging to the actress, reaching out of the single 783.5 sqm screen which has a resolution that is 1.4x greater than 4K. The campaign promotes the Amazon Prime fantasy drama show Wheel of Time which was shown on London’s Piccadilly Lights – the largest advertising display in Europe. […]

avinteractive.com
Thu, Nov 25, 2021 at 9:45 PM

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AI and DOOH ad firm Alfi, Inc. is being investigated for alleged violations of the securities laws (Yahoo Finance)

The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors. Alfi disclosed in an October 28, 2021, SEC filing that: "on October 22, 2021, the Board of Directors (the ‘Board') of Alfi, Inc. […]

finance.yahoo.com
Thu, Nov 25, 2021 at 9:33 PM

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AP News: AI and DOOH advertising platform Alfi fails to file quarterly report, receives a notice of non-compliance from Nasdaq

ALFI (NASDAQ:ALF) (the “Company”), an AI enterprise SaaS advertising platform, has received a notice (“Notice”) from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”) stating that the Company is not in compliance with Nasdaq Listing Rule 5250(c)(1) (the “Rule”) because the Company failed to timely file its Quarterly Report on Form 10-Q for the quarter ended September 30, 2021 (the “Form 10-Q”) with the Securities and Exchange Commission (the “SEC”). […]

apnews.com
Thu, Nov 25, 2021 at 9:24 PM

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Washington Federal Bank uses UK software firm to deploy digital signage in 20+ branches across the US (AVInteractive)

By Guy Campos. Washington Federal Bank, known as WaFd Bank, is an award-winning bank with more than 200 branches in eight states across the United States. Recently, WaFd entrusted digital communications agency NewReach to design, develop and deliver a ‘Digital First’ communications strategy across its branches. […]

avinteractive.com
Thu, Nov 25, 2021 at 9:10 PM

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8K Media Player — Embedded Intel Kiosk Computers – SDMs by Intel (Menu-Board)

Intel Kiosk Computers – SDM Series The pluggable SDM boards are pretty cool stuff to just say it out loud. Typically computing combinations have been connecting a PC to Monitor.Touchscreen and comes with its advantages and disadvantages. […]

menu-board.net
Thu, Nov 25, 2021 at 12:11 AM

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Uber DOOH network makes its inventory available for programmatic buying via Place Exchange platform (Digital Signage Today)

Place Exchange, a supply-side platform company for programmatic OOH media, has inventory from Uber OOH, Uber's DOOH cartop advertising network. Uber's DOOH is included in more than 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and has over 112 million daily impressions. […]

digitalsignagetoday.com
Thu, Nov 25, 2021 at 12:10 AM

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Colorado Now Allows Marijuana Ads on Billboards, but Denver Doesn’t (Westword)

Denver hasn't adopted a new state law allowing marijuana industry billboards in Colorado, but that could change soon. State laws implemented in January let marijuana companies advertise outdoors using billboards, but as with many new pot freedoms, local jurisdictions have to opt in first. And so far, Denver hasn't. […]

westword.com
Thu, Nov 25, 2021 at 12:10 AM

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