Editors’ Picks

ExchangeWire: Talon, Xaxis, Hivestack, DanAds and VIOOH executives predict DOOH advertising trends for 2022

by Mathew Broughton. With major DSPs working hard to integrate historically fractured supply into their platforms, DOOH has been catapulted into a truly viable programmatic channel. Not only does this aggregation of supply create a sense of opportunity for marketers in running omni-channel strategies, but also paves the way for independent OOH providers to compete in the space. […]

exchangewire.com
Wed, Nov 24, 2021 at 9:11 PM

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AdTECH: OOH – Sydney December 7, 2021 (Ministry of New Media)

Updated agenda, speakers, safety information. AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]

2021adtechsyd.ministryofnewmedia.com
Wed, Nov 24, 2021 at 9:10 PM

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The Drum: Dutch supermarket Albert Heijn’s programmatic DOOH campaign wins Chair’s Award and ‘Best Use of Digital’ at The Drum Awards for Out of Home in 2021

By tactically using location data, the VIOOH team created programmatic billboards that offered exclusive discounts and drove footfall to the supermarket. Here, the team behind the project explains how it was done. Albert Heijn (AH) is the largest supermarket chain in the Netherlands, with nearly 1,000 stores nationwide. […]

thedrum.com
Wed, Nov 24, 2021 at 8:00 PM

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The Drum: PlayStation, Albert Heijn and Klarna win at The Drum Awards for Out of Home

By Eleanor Lim. PlayStation5's takeover of the London Underground to mark its launch in the UK has been crowned campaign of the year at The Drum Awards for Out of Home 2021. […]

thedrum.com
Wed, Nov 24, 2021 at 7:57 PM

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Insights From Adweek’s Elevate: Out of Home Event (Videos of sessions)

By Breana Mallamaci. As we near the two-year mark of the start of the Covid-19 pandemic, marketers and advertisers are looking to take advantage of the “digital fatigue” consumers are experiencing by investing in out-of-home advertising. On Nov. […]

adweek.com
Wed, Nov 24, 2021 at 6:25 PM

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How to photograph digital signs like a pro (Billboard Insider)

With permission from Daktronics. LED displays are difficult to capture in a photo. A few simple adjustments to your process or camera settings can help you capture a breathtaking photo. […]

billboardinsider.com
Wed, Nov 24, 2021 at 5:46 PM

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Federal judge’s ruling is a win for GEFT Outdoor which sought a digital billboard permit (OAAA)

A federal judge in Indiana (nominated by President Trump) issued an injunction against a local sign-variance process as subjective and vague, and therefore unconstitutional. The ruling is a victory for GEFT Outdoor, which sought a digital billboard permit in Monroe County (IN). […]

specialreports.oaaa.org
Wed, Nov 24, 2021 at 12:27 PM

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DOOH ad-tech company Moving Walls releases a “playbook” analysing campaigns run on its platform (Media4Growth)

OMIG members were given Moving Walls’ technology platform ‘Moving Audiences’ to plan their campaigns using audience and location data to derive the best possible strategy to yield better results. […]

media4growth.com
Wed, Nov 24, 2021 at 10:00 AM

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16:9: Deep, Deep Sigh: Telecine Founder James Fine Has Passed Away At 67

The digital signage industry lost a great person earlier this month – James Fine, the founder and president of Telecine Multimedia in Montreal. He ... […]

sixteen-nine.net
Wed, Nov 24, 2021 at 8:10 AM

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The Drum: CEO of OOH ad operator Alight Media is optimistic about the medium in 2022

Promoted content. Matthew Dearden, chief executive, Alight Media. The Drum catches up with Matthew Dearden, chief executive of Alight Media, to reflect on the past decade of OOH and get a glimpse into what’s next for OOH. […]

thedrum.com
Wed, Nov 24, 2021 at 12:10 AM

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The specifics of billboards located on Native American Tribes land (Billboard Insider)

By Andy Goodman, Age Advertising. I’ve had a couple experiences here in California with the Indian Tribes. The Agua Caliente Tribe in Palm Springs were very good to work with. […]

billboardinsider.com
Wed, Nov 24, 2021 at 12:10 AM

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16:9: Saurabh Gupta On Ultraleap’s Push To Bring Touchless Interaction To DOOH And Digital Signage

If you have been in the industry for a while, you’ll maybe remember all the excitement around using gesture technology to control screens. That ... […]

sixteen-nine.net
Tue, Nov 23, 2021 at 11:16 PM

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Adweek: Place Exchange connects Uber OOH’s cartop screens to its programmatic buying platform

By David Kaplan. The deal has the programmatic OOH media placement platform connecting its ad buyers with Uber’s digital OOH cartop advertising network. The network includes 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Phoenix. […]

adweek.com
Tue, Nov 23, 2021 at 6:16 PM

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How governments use digital signage and video walls (Samsung Insights)

By: Dave Haynes. Government digital signage — using scheduled or dynamically updated messaging via secure software — does everything from directing and updating the public to relaying mission-critical data and visuals for utility operators and first responders. Here are 11 ways federal, state, regional and municipal governments can utilize digital signage and video walls: 1. […]

insights.samsung.com
Tue, Nov 23, 2021 at 6:10 PM

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Ad space on 3000 digital screens in shopping malls and Auchan superstores in France can now be bought programmatically via Vistar platform (Billboard Insider)

Imediacenter, one of the largest digital in-store advertising network in France integrated its screens with the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s network includes more than 3000 digital poster screens in shopping malls and Auchan superstores in France, now available through the Vistar SSP. […]

billboardinsider.com
Tue, Nov 23, 2021 at 6:06 PM

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