Editors’ Picks

DSE 2022 Conference: Full Agenda for November 16-18, Las Vegas

Wednesday, November 16. Digital Signage Installation Tour. Join us as we take a look at some of the latest digital signage installations in Las Vegas: Fremont Street Experience (LED canopy), Circa Resort (world's largest sportsbook), The LINQ Hotel + Experience (Refik Anadol installation) and Resorts World (LED façade and giant sphere). […]

digitalsignageexperience.com
Sun, Jun 19, 2022 at 7:07 PM

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Delta Air Lines Turning On Its First Parallel Reality Display At DTW Before Month Is Done (16:9)

Delta Air Lines plans to switch on what it calls the first-ever Parallel Reality display on Concourse A at Detroit’s airport at the end ... […]

sixteen-nine.net
Fri, Jun 17, 2022 at 3:40 PM

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Ukraine’s President Zelensky Appears At Multiple EU Conferences Via One Of Those Hologram-Ish Set-Ups (16:9)

There is absolutely a gimmick side to the hologram-ish set-ups that are a bit like shower stalls with a transparent LCD front to them, ... […]

sixteen-nine.net
Fri, Jun 17, 2022 at 3:05 PM

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Pavilion In Chinese Mega-City Park Animates Its Front With LED-Embedded Glass Curtain Wall (16:9)

This is a nice use of LED embedded in building glass at some sort of pavilion building in a massive city park in Chengdu, ... […]

sixteen-nine.net
Fri, Jun 17, 2022 at 9:42 AM

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Digital Signage Japan Wraps Up Near Tokyo, Pulling An Estimated 30,000 Attendees (16:9)

Here’s a video glimpse of Digital Signage Japan, which was running the last three days at an exhibition center in the general orbit of ... […]

sixteen-nine.net
Fri, Jun 17, 2022 at 9:10 AM

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VIOOH enables programmatic advertising on JCDecaux screens at Heathrow Airport (The Drum)

VIOOH has added programmatic buying capabilities to JCDecaux’s existing inventory of outdoor advertising at Heathrow Airport. Over 700 screens will be given the programmatic treatment in a 20-year partnership that will bring advertisers closer to travelers than ever by harnessing VIOOH, JCDecaux’s dedicated automated planning and trading platform. […]

thedrum.com
Fri, Jun 17, 2022 at 12:10 AM

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Samsung Slowing Manufacturing As Global Economy Hiccups And Sputters (16:9)

A shaky global economy and EVERYTHING else going on lately has evidently compelled tech giant Samsung Electronics to temporarily halt new procurement orders and ... […]

sixteen-nine.net
Thu, Jun 16, 2022 at 4:17 PM

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U.S. Ad Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media (MediaPost)

Overall ad spending surged 13% during the first three months of 2022, according to an analysis released this week by Standard Media Index, but the expansion was uneven across the major media. All other media had healthy increases, especially digital (24%) and out-of-home (72%). Magazine ad spending fell 24% vs. […]

mediapost.com
Thu, Jun 16, 2022 at 4:17 PM

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Grocery TV Adds 2,600 Southeastern Grocers Screens (Billboard Insider)

Grocery TV, the largest digital advertising network in U.S. grocery, is adding 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S.— which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. […]

billboardinsider.com
Thu, Jun 16, 2022 at 4:10 PM

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Outdoor Solutions Group launches NY Ferry digital signage network powered by Broadsign (Billboard Insider)

This first phase of the digital network is located within the Midtown W. 39th St NYC and Port Imperial Weehawken NJ ferry terminals, as well as the highest trafficked ferries. […]

billboardinsider.com
Thu, Jun 16, 2022 at 4:08 PM

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Clear Channel Outdoor’s Kenetta Bailey on the Power and Promise of OOH (Podcast, 28:00 by MediaVillage))

Philip McKenzie spends time with Kenetta Bailey, Senior Vice President of Marketing at Clear Channel Outdoor. They discuss Bailey’s long and multifaceted career that has included some of the largest and most renowned names in consumer products, entertainment and marketing. […]

mediavillage.com
Thu, Jun 16, 2022 at 3:53 PM

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OOH ad buying platform AdQuick adds targeting and measuring capabilities based on data from LiveRamp (PRNewswire)

With this partnership, OOH advertisers will gain access to an array of new targeting and measuring capabilities for both traditional and digital OOH ads, and LiveRamp customers receive a first-of-its-kind pathway to activate addressable audiences in OOH. […]

prnewswire.com
Thu, Jun 16, 2022 at 3:42 PM

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Advertisers can now buy ad space on London’s Heathrow airport DOOH network programmatically (JCDecaux)

JCDecaux UK has added programmatic buying capabilities to its advertising locations at London’s Heathrow airport. The offering will connect advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform. […]

jcdecaux.com
Thu, Jun 16, 2022 at 3:38 PM

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Largest LED video wall in Los Angeles measures 1,400sqm (AVInteractive)

A 1,400sqm curved video display created by SNA Displays has been installed on the outside of a dual-branded hotel in downtown Los Angeles. The 15m-high LED video façade at the Moxy/AC Hotel Downtown Los Angeles is the largest continuous digital canvas in the city centre. It has been built from SNA Displays’ EMPIRE line of LED display technology and boasts a resolution of 1,890 by 11,480 pixels. […]

avinteractive.com
Thu, Jun 16, 2022 at 3:34 PM

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The post-pandemic renaissance of DOOH advertising – study (OneScreen AI)

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic. […]

onescreen.ai
Thu, Jun 16, 2022 at 2:43 PM

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