VIOOH enables programmatic advertising on JCDecaux screens at Heathrow Airport (The Drum)
VIOOH has added programmatic buying capabilities to JCDecaux’s existing inventory of outdoor advertising at Heathrow Airport. Over 700 screens will be given the programmatic treatment in a 20-year partnership that will bring advertisers closer to travelers than ever by harnessing VIOOH, JCDecaux’s dedicated automated planning and trading platform. […]
Fri, Jun 17, 2022 at 12:10 AM