Sunday, September 29, 2024

Editors’ Picks

Friday, June 24, 2022 Fri, Jun 24, 2022

Stark Capital Brokers Two More Acquisitions for Lamar, Says the OOH M&A Market Remains Active (Billboard Insider)

Ralston Outdoor Advertising has completed a divestiture of digital and static billboard displays in Shreveport, LA. Earlier this year, Stark Capital provided the funding for Ralston to acquire a portfolio of Texas and Louisiana based billboard assets. Following the acquisition, Ralston elected to strategically spin off the Louisiana assets in order to focus on its primary Texas footprint. […]

billboardinsider.com
Fri, Jun 24, 2022 at 11:36 PM

Thursday, June 23, 2022 Thu, Jun 23, 2022

A complete guide to point-of-purchase displays (Retail Customer Experience)

by Katie Kochelek, Frank Mayer and Associates, Inc. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Often custom, they can range from plastic countertop merchandisers near the register to large, freestanding displays on an aisle end cap — and anything in between. […]

retailcustomerexperience.com
Thu, Jun 23, 2022 at 11:28 PM

Samsung, Smartify offer to install DOOH ad screens for free in store windows, in exchange for ad revenue share (Billboard Insider)

The program enables any business with store windows – from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring revenue stream from digital advertising – at no cost to them and with no management time required The program, which is being conducted in partnership with Samsung C&T, a global construction and engineering company and the parent company of the Samsung Corporation, provides small businesses with installation of 55” Samsung digital screens at no cost which integrate into both the Samsung Ads mediation layer and Vistar Media programmatic platform for immediate revenue generation. […]

billboardinsider.com
Thu, Jun 23, 2022 at 6:04 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.