A complete guide to point-of-purchase displays (Retail Customer Experience)
by Katie Kochelek, Frank Mayer and Associates, Inc. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Often custom, they can range from plastic countertop merchandisers near the register to large, freestanding displays on an aisle end cap — and anything in between. […]
Thu, Jun 23, 2022 at 11:28 PM