By Rodolfo Queiroz, Media Director, OOH at DASH TWO. Out-of-home (OOH) advertising boomed during the pandemic years, particularly in the programmatic space. But what is programmatic advertising, and how does it apply to OOH? […]
by: Greg Wise. Investment in out-of-home advertising is growing all across the country. Places like New York City and LA have famously shown us what modern OOH can do, and now marketers are setting their sights on secondary and tertiary markets. […]
By Pesach Lattin. Using AR, advertisers have transformed ordinary OOH ads into immersive experiences that bridge the gap between real and digital worlds. This allows brands to create more engaging marketing strategies while reaching a wider audience. […]
Hivestack's SVP Global Publisher Solutions, Benjamin Abbatiello was asked to join a panel of experts for the “State of DOOH Today: Opportunities & Challenges” discussion hosted by DPAA and Quotient Technology Inc. […]
Route’s research, published quarterly, measures out-of-home advertising in public spaces. The new metrics are: contemporisation of data to reflect current volumes; behavioural data to better understand traffic in retail environments; and visual data to update how likely people are to see out-of-home media. […]
Almost two-thirds of Billboard Insider’s readers omit prices in ride sheets. But most of our comments say this is a mistake. […]
Alta Fox Capital Management is led by Connor Haley. Alta Fox invested in Daktronics in the third quarter of 2022. From a look at the Alta Fox letter, they seem to have been aware of Daktronics liquidity issues, and stated that “In September 2022, Mr. […]
Anna Bager, president and CEO at the Out-of-Home Advertising Association of America. Even as the metaverse breaks down old walls on the technology side, walls are being broken down between sectors, companies and even media that used to have antagonistic relationships. […]
The integration of Broadsign’s global SSP with StackAdapt’s multi-channel digital advertising platform enables media buyers to seamlessly purchase global digital out-of-home (DOOH) ads spanning roadside, retail, transit, and beyond as part of cohesive programmatic multi-channel campaigns. […]
By Matthew O’Connor, CEO & Co-Founder of AdQuick. Big, industry-shattering changes are already taking place. Disruption across newspapers needs no explanation. […]
By Ben Baker, Managing Director - APAC, Vistar Media As advertisers embrace programmatic digital out-of-home (DOOH), it’s clear the channel is here to stay – and for good reason. DOOH combines the compelling high-impact format that is out-of-home (OOH), with the precision, efficiency and measurement of an advanced digital channel. […]
Route Q4 2022 report. Out-of-home advertising still reaches 97% of the population – and 83% of adults see a digital screen each week. […]
Florian Rotberg from INVIDIS Consulting explains what the conference will cover. […]
The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail technology. […]
Alta Fox Sends Letter to Daktronics’ Independent Directors, Urging Them to Immediately Announce an Orderly Leadership Transition Asserts Independent Directors are Placing Shareholders, Customers and Employees at Unacceptable Risk by Allowing Chairman and CEO Reece Kurtenbach to Continue in his Roles Highlights that Mr. […]