UK’s out-of-home ad audience research organisation Route added three new metrics to its audience report for Q4 of 2022 (ResearchLive)
Route’s research, published quarterly, measures out-of-home advertising in public spaces. The new metrics are: contemporisation of data to reflect current volumes; behavioural data to better understand traffic in retail environments; and visual data to update how likely people are to see out-of-home media. […]
Tue, Jan 24, 2023 at 10:22 PM