By Dalton Powell. Here is a quick list of educational sessions you should consider attending at ISE 2023 and why. “All Paths Lead to Real-Time”. […]
Providence Equity Partners (“Providence”), a private equity firm specializing in growth-oriented investments in media, communications, education and technology, has acquired a multi-decade lease for nine marquee billboards at Two Times Square (“2TS”) and 1600 Broadway from Universal Branding Group (“UBG”). […]
Clear Channel stock is up 28% since Ares Management disclosed a 7% ownership position in the company on January 18, 2023. Ares Management is a publicly-traded investment fund which was formed in 1997 to make alternative investments. It has $341 billion in assets under management. […]
By Stephen Torti, Lamar Advertising. In terms of comparing OOH to a Super Bowl (SB) ad, yes the SB ad is flashy, people talk about it after and replay it on YouTube, but the raw numbers of the actual paid media, OOH actually wins. In 2022, a thirty-second spot was estimated at $6.5m! […]
New York, NY- January 25, 2023 -- Tiger Party, the Times Square-based DOOH (Digital Out-of-Home) tech shop presents a digital signage player that will work with its GOTIGER software. GOTIGER software is used to manage some of the world’s most famous digital billboard networks. […]
Largest digital in-store media network adds digital sanitizer wipe dispensers to their Entrance product line, growing the total network to over 19,000 displays. […]
Anaheim, CA – January 25, 2023 – Women of AV/IT (WAVIT), a non-profit designed to empower women, has acquired Women of Digital Signage, a women’s organization dedicated to promoting networking, mentoring, and personal growth. Women of Digital Signage will now be a sub-group of WAVIT to allow its members to continue to grow their network in the world of digital signage and beyond. […]
Guest Post: Geoffrey Bessin, Intuiface The world of generative AI is on fire. Super-powered algorithms are writing code, crafting stories, and creating images that ... […]
It’s a big trip and expensive flight to get from North America to Barcelona for ISE 2023, so I broke it up by spending ... […]
Eye Airports has agreed a five-year deal with Bristol Airport to manage and sell its advertising assets, following a competitive tender. The airport advertising specialist will take charge of all advertising and promotional opportunities, working closely with the airport’s commercial team to deliver client campaigns. […]
By Rodolfo Queiroz, Media Director, OOH at DASH TWO. Out-of-home (OOH) advertising boomed during the pandemic years, particularly in the programmatic space. But what is programmatic advertising, and how does it apply to OOH? […]
by: Greg Wise. Investment in out-of-home advertising is growing all across the country. Places like New York City and LA have famously shown us what modern OOH can do, and now marketers are setting their sights on secondary and tertiary markets. […]
By Pesach Lattin. Using AR, advertisers have transformed ordinary OOH ads into immersive experiences that bridge the gap between real and digital worlds. This allows brands to create more engaging marketing strategies while reaching a wider audience. […]
Hivestack's SVP Global Publisher Solutions, Benjamin Abbatiello was asked to join a panel of experts for the “State of DOOH Today: Opportunities & Challenges” discussion hosted by DPAA and Quotient Technology Inc. […]
Route’s research, published quarterly, measures out-of-home advertising in public spaces. The new metrics are: contemporisation of data to reflect current volumes; behavioural data to better understand traffic in retail environments; and visual data to update how likely people are to see out-of-home media. […]