A national OOH buy beats a 30-second Super Bowl ad, at the same price (Linkedin article)
By Stephen Torti, Lamar Advertising. In terms of comparing OOH to a Super Bowl (SB) ad, yes the SB ad is flashy, people talk about it after and replay it on YouTube, but the raw numbers of the actual paid media, OOH actually wins. In 2022, a thirty-second spot was estimated at $6.5m! […]
linkedin.com
Wed, Jan 25, 2023 at 4:58 PM
Wed, Jan 25, 2023 at 4:58 PM