ISE 2023 pulled in more than 58,000 unique attendees this week – including the largest first day crowd ever for the pro AV trade show. ... […]
The Global DIGITAL SIGNAGE AWARDS for 2023 were handed out last night in Barcelona, with the big winners projects at property developments and airport ... […]
Over a hundred Chinese companies took part in the trade fair this year and more than 30 Chinese firms had exhibitor's booths, according to the ISE. According to the ISE, Chinese firms usually make up 15 percent of all LED screen exhibitors, half of this number attended this year's fair. Many Chinese companies had already confirmed their attendance at the show's next edition. […]
By Mark J. Pescatore ( Systems Contractor News ). If you preregistered for ISE 2023 and downloaded the show app as directed, badge retrieval was a breeze. […]
Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted average remaining lease term and the highest margins. OUTFRONT’s value is less than Lamar because it is dependent on transit advertising contracts which have a relatively short life and lower margins than roadside billboards. […]
The curious element of the digital signage industry “mixer” events that I have been doing since forever is that as they have grown in ... […]
By Steph Beckett. Wow. And just like that, the show is over. […]
It’s 12:30, back at the rental flat in Barcelona, kinda tipsy, and very pleased I managed to extricate myself from a lengthier night out ... […]
By Kevin Gephart. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own purposes) sometimes wants reps to chase sales too close to the week that they are going to post. […]
When Integrated Systems Europe announced it was shifting locations from its longtime home of Amsterdam to Barcelona, there were questions from some quarters about ... […]
When King Felipe VI of Spain, visited ISE 2023 to inaugurate the show, his official tour reportedly took him to eight stands. These were the stands of Alfalite, Barcelona City Council, Equipson Group, Google, Lutron, Matrox, Panasonic and Shure. […]
The day-long event, which historically pulls in top industry speakers, once again featured leading CMOs -- this time from brands ranging from Yahoo to Uber -- agency CEOs and expert vendors, each offering valuable lessons for our current media environment, including, of course, how they also each incorporate Out of Home advertising (OOH) to reach the right people. […]
Further analysis of the omnichannel mix reveals that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display, connected TV, in-app, programmatic audio, and video. "MTM has been researching prDOOH for multiple years now, and it's been exciting to watch it grow. […]
By Julia Cramer, Adomni. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form of advertising have exceeded industry experts expectations and forecast projections. […]
By Steph Beckett. Like yesterday, I spent the majority of my time in halls 2 and 3 (these are where all of the UCC and multitech products are). I’m going to include a lot of that in this piece today, and I will focus on the other halls during the other two days. […]