Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams: Research from JCDecaux UK (ExchangeWire)
Further analysis of the omnichannel mix reveals that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display, connected TV, in-app, programmatic audio, and video. "MTM has been researching prDOOH for multiple years now, and it's been exciting to watch it grow. […]
Thu, Feb 2, 2023 at 6:52 PM