Editors’ Picks

February is Early Signup For The Independent Billboard Operators Spring Conference (Billboard Insider)

Even though the IBO Spring Conference is in April, Insider wanted to remind members that February 28th is the cutoff date for the early registration discount. IBO members can get your registration in buy clicking on the link below. If you are a small or regional out of home company and are not member of the IBOUSA, you should consider it. […]

billboardinsider.com
Mon, Feb 6, 2023 at 4:41 PM

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Agenda updated for OAAA/Geopath OOH Media Conference in Nashville, TN March 27-29, 2023

Monday, March 27, 2023: 10:00 AM - 12:00 PM: Geopath Board of Directors Meeting. 12:30 PM - 1:45 PM: OAAA Board of Directors Meeting. 1:45 PM - 2:00 PM: Break. […]

oaaa.ooh2023.com
Mon, Feb 6, 2023 at 4:29 PM

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Italy’s largest operator of DOOH screens at railway stations makes its inventory available for programmatic buys via Hivestack SSP

Grandi Stazioni Retail’s network includes  900 highly engaging screens that spans 14 railway stations in Italy’s busiest cities. These railway stations host approximately 750 million visitors annually and have a footfall of 2 million commuters on a daily basis. […]

hivestack.com
Mon, Feb 6, 2023 at 3:52 PM

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Video: Dave’s Daily No. 4 – Wrapping Up ISE 2023 (16:9)

Here’s the last of four video conversations I had with the principals at Munich-based publisher and consultancy invidis. They’re content partners with Sixteen:Nine and ... […]

sixteen-nine.net
Mon, Feb 6, 2023 at 10:22 AM

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DOOH is showing increasing traction as a performance medium in India (AdGully)

By Priya Lalwani. After facing a slump during the pandemic times, OOH advertising has swung back in 2022. According to IMARC Group’s latest report, titled “India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2022-2027”, the India digital OOH advertising market size reached $1.5 billion in 2021. […]

adgully.com
Mon, Feb 6, 2023 at 12:10 AM

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US OOH and Pro AV market update, January 2023 (Presentation by Solomon Partners)

State of the US OOH advertising industry. OOH ad spend increasing as other media channels are weak. Billboards have shown strength, surpassing 2019 levels. […]

solomonpartners.com
Sun, Feb 5, 2023 at 6:31 PM

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Video: Dave’s Daily – Chatting at ISE 2023 About Digital Signage Software Advances (16:9)

Many digital software providers are moving on from legacy "walled garden" systems to cloud-based, API-ready platforms that can work with any other system used by DOOH network operators. Here’s the second edition of what my friends at invidis are calling Dave’s Daily – this one looking at software advances seen at ISE ... […]

sixteen-nine.net
Sun, Feb 5, 2023 at 6:11 PM

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ISE Pulls More Than 58,000 Attendees For 2023 Show (16:9)

ISE 2023 pulled in more than 58,000 unique attendees this week – including the largest first day crowd ever for the pro AV trade show. ... […]

sixteen-nine.net
Sat, Feb 4, 2023 at 1:17 AM

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Full List Of Winners & Finalists: Global Digital Signage Awards 2023 (16:9)

The Global DIGITAL SIGNAGE AWARDS for 2023 were handed out last night in Barcelona, with the big winners projects at property developments and airport ... […]

sixteen-nine.net
Fri, Feb 3, 2023 at 6:50 PM

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ISE 2023 from China’s perspective (China dot org)

Over a hundred Chinese companies took part in the trade fair this year and more than 30 Chinese firms had exhibitor's booths, according to the ISE. According to the ISE, Chinese firms usually make up 15 percent of all LED screen exhibitors, half of this number attended this year's fair. Many Chinese companies had already confirmed their attendance at the show's next edition. […]

china.org.cn
Fri, Feb 3, 2023 at 6:47 PM

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ISE 2023: Best badge system ever (AVNetwork)

By Mark J. Pescatore ( Systems Contractor News ). If you preregistered for ISE 2023 and downloaded the show app as directed, badge retrieval was a breeze. […]

avnetwork.com
Fri, Feb 3, 2023 at 6:33 PM

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Lamar has the highest valuation multiple among public OOH companies (Billboard Insider)

Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted average remaining lease term and the highest margins. OUTFRONT’s value is less than Lamar because it is dependent on transit advertising contracts which have a relatively short life and lower margins than roadside billboards. […]

billboardinsider.com
Fri, Feb 3, 2023 at 6:14 PM

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Great Success: Sixteen:Nine Mixer Well-Received (But I Need Pix!) (16:9)

The curious element of the digital signage industry “mixer” events that I have been doing since forever is that as they have grown in ... […]

sixteen-nine.net
Fri, Feb 3, 2023 at 2:03 AM

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ISE 2023 Day 4 Thoughts (rAVe Pubs)

By Steph Beckett. Wow. And just like that, the show is over. […]

ravepubs.com
Fri, Feb 3, 2023 at 12:10 AM

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ISE 2023: Mixer Done, Attendees Happy, And Dave Survives Drinks With The Norwegians (16:9)

It’s 12:30, back at the rental flat in Barcelona, kinda tipsy, and very pleased I managed to extricate myself from a lengthier night out ... […]

sixteen-nine.net
Thu, Feb 2, 2023 at 7:03 PM

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