Billboard Insider’s take: A nice deal for the city. Two static billboards come down in exchange for one new digital. The digital can be used for Amber alerts, police notices, weather warnings and municipal advertising. […]
Billboard Insider gets a steady stream of phone calls from investors looking to enter the out-of-home market. Private equity investors like out-of-home’s (low) barriers to entry, low technology risk, digital billboard upside as well as the fact that out-of-home has been growing faster than the US economy. […]
PPDS (opens in new tab) launched its new, slimline Philips High Bright 4000 Series, delivering excellent picture clarity and performance to any indoor or semi-outdoor environment, including in challenging, highly light areas. Unveiled and demonstrated for the first time at ISE 2023, the 4000 Series was designed for content that demands to be seen at all times. […]
18 newly constructed digital advertising displays in New York, New Jersey, Delaware and Pennsylvania are coming on-line in Q1 2023. These new digital locations increase Premier's network to 45 large-format digital advertising displays. Overall, Premier will have added more than 130 digital advertising faces in the year ended March 31, 2023. […]
As the first market in Asia to carry out the campaign, the campaign has driven a drastic increase in McDonald’s Hong Kong’s Instagram followers by 30% and attracted over 350,000 social media engagements, as well as 10,800,000 impressions, according to the release. To raise more eyebrows, McDonald’s has taken the promotion from online to real life. […]
Illustrating this, most of 4,514 UK of JCDecaux's digital screens can be bought programmatically. Dom Kozak, head of programmatic at JCDecaux UK, reflects on who is buying the media and why. Kozak reflects that all the biggest players in the UK now have bespoke programmatic digital out-of-home (DOOH) solutions. […]
LUMOS Car Tops display dynamic ads on high resolution displays on top of rideshare vehicles such as Uber's and Didi's. The technology is a companion offering to LUMOS Smart Bags, which displays advertising on food delivery bags on bicycles. LUMOS focuses on programmatic IoT-enabled LED smart screens displaying digital out of home (DOOH) advertising to the home delivery economy. […]
Troy Yang, Managing Director, North Asia, Hivestack. 1) The AI revolution is coming 2) The Chinese market will offer further opportunities 3) Programmatic DOOH will become part of the digital marketer’s toolkit. Previously, I’ve seen the programmatic DOOH budget being drawn from the traditional out of home (OOH) budget. […]
Here are a few key points to consider when selecting an LED display partner for your DOOH network: Research the brand's track record: The credibility of the LED display partner is critical, as it will have a direct impact on the quality and reliability of the product. Look for a brand that has a strong track record with a lot of installations in DOOH. […]
Every year, I see crowds of people mesmerized by the madly spinning LED light stick thingies and those transparent LCD shower stalls. Both are marketed as holograms (for the 1,000th time, they’re not) and while I think they have some purpose, it’s narrow. […]
If you swim in commercial AV circles, you probably come across the terms “4K” and “8K” a whole lot — on marketing spec sheets, during industry events and on the jobsite. The terms, which, of course, refer to ultra-HD display resolutions, have also entered the popular consciousness, with techies of all stripes eager to snap up the most dazzling displays they can get their hands on. […]
Ocean Outdoor and Branded Cities have formed a pan-Atlantic sales alliance by bundling their top OOH sites into what they believe is one of the most premium packages in adland. […]
French investment firm Eurazeo (EURA.PA) ousted Chief Executive Virginie Morgon on Monday and named a new executive board following a row with the group's number one shareholder, the Decaux family, a source close to the matter said. […]
BY THE TIMES EDITORIAL BOARD. Once again, Los Angeles leaders with dollar signs in their eyes are ready to trade street safety and the city’s visual landscape for a check from digital billboard advertising companies. Last week, the Metropolitan Transportation Authority’s Board of Directors approved a plan hammered out with the city of L.A. […]
by Matthew Hall. The legal threat to a new city-wide digital advertising system appear to have been amicably resolved, at least among the two companies vying for the contract. BIG Outdoor and IKE Smart City have announced a partnership to meet the terms of a contract with Santa Monica that will roll out up to 50 digital wayfinding signs and raise up to about $5 million per year for city coffers. […]