Editors’ Picks

Highlights of the DPAA’s LatamDOOH event and the POSSIBLE conference in Miami

As usual, DPAA was at the center of it all, connecting members to opportunities and business conversations. It all happened at the Fontainbleau hotel, site of the new POSSIBLE conference. The POSSIBLE Event explored the future of marketing with over 2,000 people in attendance and celebrity speakers such as LL Cool J., Elon Musk, A-Rod, Jon Bon Jovi, plus marquee brands and global agencies. […]

Editorial · Promoted content
Thu, Apr 27, 2023 at 5:12 PM

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Pros and cons of taking a partner into your out-of-home ad business (Billboard Insider)

Billboard Insider’s Take: Billboard Insider can think of several advantages to adding an outside partner to your out of home business. You have more money to grow faster. Institutional partners are good at finding the debt and equity to help a company grow. […]

billboardinsider.com
Thu, Apr 27, 2023 at 4:56 PM

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Outfront’s digital signage at the new East Side Terminal of the Grand Central Station in NYC (DSFederation)

The MTA Long Island Rail Road’s new East Side Terminal has opened to revenue service. […]

digitalsignagefederation.org
Thu, Apr 27, 2023 at 2:16 PM

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What DPAA does to make advertising more sustainable (MediaVillage)

The U.K.-based pro-social organization has been expanding with DPAA's partnership and others to show advertisers how to reduce their impact on the earth. Ad campaigns can have a significant carbon footprint and we can all now work towards ameliorating excess. The advertising industry has traditionally not been seen as a significant contributor to environmental pollution. […]

mediavillage.com · Promoted content
Thu, Apr 27, 2023 at 2:14 PM

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Big New LED Being Lit Up On Northern Gateway To Vegas Strip (16:9)

Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every ... […]

sixteen-nine.net
Thu, Apr 27, 2023 at 11:31 AM

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Moving Walls integrates with JEKI to automate OOH advertising in Japan

Moving Walls and JR East Marketing & Communications Inc. (jeki) are launching a technology platform that will automate all Out-of-Home (OOH) advertising across Japan. The platform powering "MASTRUM," has been developed by Moving Walls, a global OOH enterprise software provider and has been customised specifically for the Japanese market. […]

Moving Walls
Thu, Apr 27, 2023 at 4:17 AM

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Supply chain for digital billboard components update: slowly improving but problems remain (Billboard Insider)

Jeremy Johnson, Daktronics Global Business Development Manager. Some of our buyers are dealing with as much as 700 day forecasts for certain components. That is putting a lot of pressure on our Company as we are having to forecast almost two years out. […]

billboardinsider.com
Wed, Apr 26, 2023 at 7:34 PM

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Following France and Belgium, JCDecaux signs a contract with Carrefour Group Brazil to bring DOOH media to the largest retailer in the country

JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has signed a contract with Carrefour Group Brazil – the largest retailer in the country – focusing on a DOOH Retail Media offering that is enhanced by data analytics. […]

JCDecaux
Wed, Apr 26, 2023 at 7:33 PM

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More than 200 additional electric car chargers coming to Turnpike, Parkway in $25M deal; provider has not been named (NJ.com)

The opportunity to charge up an electric vehicle while stopping for food or taking a bathroom break at New Jersey Turnpike and Garden State Parkway service areas will increase under a $25.7 million deal approved Tuesday. […]

nj.com
Wed, Apr 26, 2023 at 7:17 PM

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OOH ad operator Pearl Media deploys one of the largest digital billboards in Las Vegas (Billboard Insider)

Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. […]

billboardinsider.com
Wed, Apr 26, 2023 at 6:43 PM

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Payment fraud alert: Beware of this OOH bank transaction scam (Billboard Insider)

Insiders’ take:  A great reminder to be constantly on guard and keep an eye on your bank accounts and the bona fides of new customers. […]

billboardinsider.com
Wed, Apr 26, 2023 at 6:10 PM

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Startup SignageLab Touts “Universal Remote Control” For Digital Signage Displays (16:9)

This post appears in German on the site of our content partner invidis – in a new series about emerging companies. Guest Post: Florian ... […]

sixteen-nine.net
Wed, Apr 26, 2023 at 7:13 AM

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Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada (16:9)

The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the ... […]

sixteen-nine.net
Wed, Apr 26, 2023 at 6:54 AM

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Samsung pitches its digital signage for small retailers (365retail)

Henrik Hansen, Business Development Manager at Samsung. As everyone seeks to attract a wider customer pool, bringing in digital displays are necessary for smaller businesses to flourish and survive. One way SMEs can benefit, if it’s a multi-brand business, is by getting subsidised from the larger brands and advertising the brands on digital signage. […]

365retail.co.uk
Wed, Apr 26, 2023 at 12:14 AM

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DOOH network Mesmerize wins contract to manage advertising on 75 buses in Canton, Ohio

Mesmerize, a national operator of transit, point of care, and place-based out-of-home advertising, has won an exclusive contract with the Stark Area Regional Transit Authority (SARTA) of Canton, Ohio. The five year agreement gives Mesmerize the exclusive sales rights to the exterior and interior transit advertising on over seventy five buses running in Canton, and throughout Stark County. […]

Mesmerize
Wed, Apr 26, 2023 at 12:10 AM

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