In newspaper circles, this is what would be referred to as a slow news day – peak holiday season and not a whole bunch ... […]
CPG, Retail, Programmatic, and Power of DOOH On October 10 Summit Agenda. NEW YORK – July 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and initial sponsors for its October 10 Global Summit. […]
It was always just going to be a matter of time when fine pitch LED costs would reduce to a point that they would ... […]
Insider’s Take: Not often that we can get a look under the hood at Adams Outdoor. 9,917 advertising displays, including approximately 3,700 bulletins, 5,849 posters, 342 digital displays. […]
Lisa & Dan Nausley. Interestingly, the outgoing, affable people that we presume would be well suited for sales, often struggle to perform the challenging tasks associated with the role. It is not unusual for this type of salesperson to have difficulty establishing a ‘peer to peer business conversation’ based on mutual respect with their clients or prospects. […]
Awarion CreativeLab’s award winning dynamic creative ideation and production capabilities were put on the European stage in June, as Turkish Airlines ran a live countdown creative on premium publishers in Manchester and Milan towards the biggest football final of the European game, the UEFA Champions League Final held in Istanbul this year. […]
LG will bolster service platforms on its home appliances like TV products and white goods, reinforce business-to-business (B2B) units by leveraging its experience in the B2C market and accelerate new growth businesses such as electric vehicle (EV) charging and digital healthcare. […]
BROOKINGS, S.D., July 12, 2023 -- Daktronics, Inc. (NASDAQ - DAKT) reported fiscal year and fourth quarter 2023 results. […]
Last week’s excellent Digital Signage Summit Europe in Munich presented a problem of having to decide between which of two concurrent sessions to sit ... […]
As spotted in TechCrunch … E Ink displays have been touted as replacements for a lot of different monochrome and basic color print products, ... […]
Cadreon Turkey ran a live, traffic-targeted, programmatic DOOH campaign with multiple dynamic creatives for Toyota Hybrid cars. […]
New York, NY [July 12, 2023] Screenverse, a Digital Out-of-Home (DOOH) company, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to deliver reach, frequency, and impression measurement for its network partners. […]
BILLERICA, Mass.--E Ink is the originator, pioneer, and global leader in ePaper technology. The installation, led by Mercury Innovations, marks the first deployment of E Ink Kaleido 3 Outdoor since its launch in April and features 13.3” electrophoretic displays (EPD) outfitted with solar panels.. […]
By Anthony Vargas, Associate Editor. The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. […]
By John Burek, Executive Editor. The First Mainstream Mighty Minis. The NUC (“Next Unit of Computing”) line was originally conceived—as the acronym suggests—as a showcase for Intel chip technology, and what could be done with it in forward-looking designs. […]