OOH ad sales: Likeable people are not necessarily the best sales people (Billboard Insider)

Lisa & Dan Nausley. Interestingly, the outgoing, affable people that we presume would be well suited for sales, often struggle to perform the challenging tasks associated with the role. It is not unusual for this type of salesperson to have difficulty establishing a ‘peer to peer business conversation’ based on mutual respect with their clients or prospects. […]