Editors’ Picks

Programmatic DOOH DSP Startup Beeyond Media Raises $10M to Invest in Growth in US and LATAM

Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), has closed a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. The latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory in other markets throughout 2024. […]

Beeyond Media
Thu, Jul 27, 2023 at 12:10 AM

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Sports Firm On AG Uses Display Technology To Adjust To Changing Workplace Needs (16:9)

Here’s a solid example of a company fully taking on display and related technology to create a working environment that’s in line with shifting trends ... […]

sixteen-nine.net
Thu, Jul 27, 2023 at 12:10 AM

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Fake OOH ads may be a cause for concern, says McCann executive (Campaign Asia)

Mel Arrow, chief strategy officer at McCann London. Fake out-of-home's success seems to rely on duping consumers. There is no doubt in my mind that if the eyelash-clad tube train had been released with a note saying upfront that it was CGI, then its magic would have been lost. […]

campaignasia.com
Wed, Jul 26, 2023 at 11:23 PM

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Creatives are divided over the rise of fake OOH ads (The Drum)

By Hannah Bowler, Senior Reporter. The Barbie stunt in Dubai is the latest in a string of simulated out-of-home ads following the recent Maybelline eyelashes stunt in London and Adidas Messi billboard following the World Cup win. Creatives have been divided over the rise of these fake ads and if they harm the craft or are just a bit of fun. […]

thedrum.com
Wed, Jul 26, 2023 at 11:22 PM

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Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere (DIGIDAY)

By Julian Cannon, reporter. In Las Vegas, a new type of entertainment venue, the MSG Sphere, located at The Venetian Resort, will open in the fall for a U2 concert after four years under construction. And with it comes the ad opportunities. […]

digiday.com
Wed, Jul 26, 2023 at 11:20 PM

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How advertisers can use the new Las Vegas Sphere (DPAA)

Dennis Hoffmann, Vice President of Business Development, Beeyond Media. The opening of the Las Vegas Sphere, a spectacular new venue that epitomizes the intersection of architecture, technology, and entertainment, has rightly piqued the interest of businesses worldwide. […]

dpaaglobal.com
Wed, Jul 26, 2023 at 11:20 PM

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Programmatic DOOH platform Place Exchange published a report analysing spending patterns and campaign delivery executed via the platform

• From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories remained the same (Food/Drink, Personal Finance, and Health/Fitness) and accounted for almost half of spend. In both time periods, the other half of spend was balanced across a broad mix of categories. […]

placeexchange.com
Wed, Jul 26, 2023 at 11:13 PM

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Clear Channel Outdoor Secures 10-Year Contract with City of Austin to Remaster Advertising and Sponsorship Opportunities at Austin-Bergstrom International Airport (AUS)

New York, NY — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has signed a new 10-year contract with Austin-Bergstrom International Airport (AUS). […]

Clear Channel Outdoor
Wed, Jul 26, 2023 at 10:37 PM

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OOH valuation expert says having a perpetual easement is better than having a billboard lease (Billboard Insider)

Paul Wright, appraisal and valuation expert. The lack of a lease expense, which is often a billboard owner’s biggest operating expense, increases cash flow and results in a higher value. In addition, the lower risk of termination and fewer conflicts with landowners is more attractive to billboard buyers, so they will usually pay a higher price for billboards with a perpetual easement. […]

billboardinsider.com
Wed, Jul 26, 2023 at 5:21 PM

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Unilumin Metasight LEDs, As Shown at InfoComm 2023 (Commercial Integrator)

Unilumin Group, the Shenzhen, China-based manufacturer of LED products and solutions attended InfoComm 2023, alongside its subsidiary LAMPRO, from June14 to 16 in Orlando, Fla.  A number of its Metasight LED series products and solutions were on display. […]

commercialintegrator.com
Wed, Jul 26, 2023 at 2:04 PM

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Another Robotic LED DOOH Display Surfaces – Shape-Shifting In Seoul (16:9)

A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the ... […]

sixteen-nine.net
Wed, Jul 26, 2023 at 7:46 AM

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Hivestack releases Nielsen-backed programmatic digital out-of-home (DOOH) impression measurement solution, providing increased quality of inventory data for emerging markets across APAC

TAIPEI, TAIWAN, MONTREAL, CANADA - Hivestack, the independent programmatic DOOH ad tech company has released a verified impression multiplier solution for digital out of home (DOOH) in select regions across APAC. […]

hivestack.com · Promoted content
Wed, Jul 26, 2023 at 12:11 AM

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Sydney-based firm Thorndyke says it can now verify delivery of programmatic DOOH campaigns (AdNews)

Thorndyke, the preferred OOH verification vendor for Publicis, Dentsu & Cartology, has launched its verification solution for programmatic DOOH, a platform that verifies both direct and programmatic DOOH campaigns under the same campaign. Key features include real-time ad verification, campaign performance insights and third party measurement. […]

adnews.com.au
Tue, Jul 25, 2023 at 10:48 PM

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Purchasing an easement of land ownership increases your billboard’s value (Billboard Insider)

Billboard Insider’s take: A portion of the value of an easement or land ownership is automatically included in 8-12 times billboard cashflow multiple. If you own an easement or title to land under a billboard you have no lease costs on the billboard so the billboard cashflow multiple will capture part of the value of the easement. Take this example. […]

billboardinsider.com
Tue, Jul 25, 2023 at 10:05 PM

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Out of Home trade body OAAA appoints Julie Thompson as a new marketing chief, promotes Kate Scanlan and Jeff Jan

The Out of Home Advertising Association of America (OAAA), has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager. […]

OAAA
Tue, Jul 25, 2023 at 4:51 PM

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