Fake OOH ads may be a cause for concern, says McCann executive (Campaign Asia)
Mel Arrow, chief strategy officer at McCann London. Fake out-of-home's success seems to rely on duping consumers. There is no doubt in my mind that if the eyelash-clad tube train had been released with a note saying upfront that it was CGI, then its magic would have been lost. […]
campaignasia.com
Wed, Jul 26, 2023 at 11:23 PM
Wed, Jul 26, 2023 at 11:23 PM