Advertising Week New York is back for its 19th edition this October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. […]
UK adspend reached almost £9.0bn in the first three months of 2023, with spend now set to grow by 2.6% to reach £35.7bn this year London, 27 July 2023: The latest AA/WARC Expenditure Report data represent a stable first quarter for the UK advertising industry in 2023, with spend remaining flat (0.1% year-on-year growth) to reach a total of £9.0bn. […]
Adjusted revenue up +7.5% to €1,585.0 million Adjusted organic revenue up +7.8%, with Q2 above our expectations at +10.3% Adjusted operating margin of €203.1 million, +10.7% yoy Adjusted EBIT, before impairment, of €12.5 million, +170.0% yoy Net income Group share of €37.8 million, +422.4% yoy Adjusted operating cash flows of €114.3 million, +41.6% yoy Adjusted free cash flow of -€179.7 million, -€136.6 million yoy, due to one-off items impacting the change in working capital requirements Best in class ESG ratings Third quarter 2023 adjusted organic revenue growth expected to be around +7% Paris, July 27th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has reported its 2023 half-year financial results. […]
The conference, held as part of Commercial Integrator Expo (CIX23) in Denver in September, will be packed with business-enhancing content. In fact, there will be an entire day — Wednesday, September 6 — focused specifically on foundational business skills. Dubbed NSCA BizSkills Day, it’ll be a full agenda of education sessions that NSCA leadership created for maximum impact. […]
GMV will implement a cloud-hosted content management system and provide installation, maintenance and support for Houston Metro’s growing digital signage network over a seven-year period. With up to 3,000 digital signs planned for transit centers, rail platforms and bus stops, it is one of the largest investments in real-time signage by a U.S. transit agency. […]
Place Exchange just released a report on programmatic trends for the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories remained the same (Food/Drink, Personal Finance, and Health/Fitness) and accounted for almost half of spend. In both time periods, the other half of spend was balanced across a broad mix of categories. […]
Chris Stark, President, Stark Capital Solutions. Most (buyers) require the land or easement come with the billboard purchase. I suppose some of it has to do with bad past experiences where sellers took back over the sites either at maturity or through some sort of technical default under the lease. […]
London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture ... […]
Here’s an interesting example of two retail media solutions providers who I’d assume look at each other as competitors joining forces to blend installed ... […]
Via German language content partner invidis (Photo: Laurids Jensen) … There is much to like and admire about this new pavilion on the Basel, ... […]
By Bruno Guerrero, Chief Operating Officer at Hivestack. Defining DOOH impressions. Within online environments, impressions can be attributed relatively simply. […]
Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), has closed a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. The latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory in other markets throughout 2024. […]
Here’s a solid example of a company fully taking on display and related technology to create a working environment that’s in line with shifting trends ... […]
Mel Arrow, chief strategy officer at McCann London. Fake out-of-home's success seems to rely on duping consumers. There is no doubt in my mind that if the eyelash-clad tube train had been released with a note saying upfront that it was CGI, then its magic would have been lost. […]
By Hannah Bowler, Senior Reporter. The Barbie stunt in Dubai is the latest in a string of simulated out-of-home ads following the recent Maybelline eyelashes stunt in London and Adidas Messi billboard following the World Cup win. Creatives have been divided over the rise of these fake ads and if they harm the craft or are just a bit of fun. […]