Editors’ Picks

Debt costs continue to rise at publicly owned out-of-home companies (Billboard Insider)

Moorgate Capital Partners has analyzed out-of-home leverage and cost of debt trends thru March 2023. Weight average debt costs have increased at the public out of home companies due to a rise in interest rates. Lamar Advertising’s weighted average cost of debt increased from 4.8% at March 2023 to 5.0% at June 2023. […]

billboardinsider.com
Mon, Aug 21, 2023 at 8:14 PM

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oOh!media reported a 7% jump in revenue to $296.6 million in the first half of 2023 (AdNews)

by Chris Pash. oOh!media is riding a surging outdoor media sector, with better results ahead from a series of contract wins. Statutory net profit after tax was up 6% to $6.4 million. […]

adnews.com.au
Mon, Aug 21, 2023 at 8:11 PM

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Lamar Advertising’s Q2, 2023 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2023 financials. […]

billboardinsider.com
Mon, Aug 21, 2023 at 7:43 PM

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Tampa DOOH ad company Nickelytics acquired by Texas investors (Business Observer Florida)

By Jim Stinson, business reporter. A Tampa-based ad firm known for its mobile ads on cars and delivery robots has been sold to Texas-based investor T72 Club Inc., the companies say in a Monday news release. Nickelytics, a Tampa startup, is a digital platform that launches "hyper-local" advertising as simply as posting online ads, says Judah Longgrear, CEO of the ad firm. […]

businessobserverfl.com
Mon, Aug 21, 2023 at 7:17 PM

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How to select your digital signage display vendor (Commercial Integrator)

By Alan C. Brawn, Brawn Consulting. The sheer number of vendors in several categories — but especially DVLED — is overwhelming. […]

commercialintegrator.com
Mon, Aug 21, 2023 at 4:43 PM

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LG Has Its Smart Display “Smarts” In A Standalone Box That Can Now Drive Other Manufacturers’ Smart Screens (16:9)

LG has taken the interesting step of marketing a standalone media play-out device that runs the same webOS operating system as its lines of ... […]

sixteen-nine.net
Mon, Aug 21, 2023 at 10:53 AM

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US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines (16:9)

Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is ... […]

sixteen-nine.net
Mon, Aug 21, 2023 at 9:43 AM

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Holding firm T72 acquires Nickelytics, a startup platform that sells DOOH ads on vehicles and delivery robots

TAMPA, FLORIDA, USA, August 21, 2023 -- T72 Club Inc., a firm specializing in acquiring high-performing businesses, has acquired Nickelytics, a player in the ad tech industry. T72 focuses on acquiring organizations with a unique value proposition, high profit margins, and an annual recurring revenue (ARR) exceeding $1M. Nickelytics fits this profile, according to T72. […]

T72 Club Inc.
Mon, Aug 21, 2023 at 9:41 AM

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Tata Tea’s Premium 3D anamorphic DOOH campaign (Media4Growth)

On Independence Day, Tata Tea Premium, the flagship brand from Tata Tea's portfolio, paid a tribute to India's rich handloom legacy with its "Desh Ke Dhaage" campaign. […]

media4growth.com
Mon, Aug 21, 2023 at 12:10 AM

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JCDecaux’s Q2 2023 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of JCDecaux’s 2nd Quarter 2023 financials. […]

billboardinsider.com
Sun, Aug 20, 2023 at 3:55 PM

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Outdoor Advertising Association of West Virginia has restarted after being disbanded in 2014 (Billboard Insider)

WV Outdoor President & CEO, Bill Lodzinski, along with Lamar VP/GM, Shane Walters have been working on an initiative to restart the Outdoor Advertising Association of West Virginia. Lodzinski organized a meeting in Charleston recently with West Virginia OOH companies to work out the details. […]

billboardinsider.com
Sun, Aug 20, 2023 at 3:52 PM

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Sony Keeps Growing Out Digital Signage CMS Software Partner Ecosystem, Adding 22Miles (16:9)

It’s been interesting to watch the differing directions the big pro display manufacturers are taking when it comes to their smart display products and ... […]

sixteen-nine.net
Sun, Aug 20, 2023 at 3:52 PM

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Recorded presentation: OOH audience measurement in the UK (World OOH)

Denise Turner, CEO of Route Research (UK) and Mark Flood, Global Head of OOH at Ipsos took the stage to talk through the challenges and developments in the UK market – addressing the key areas of better representing human movement through a deep understanding of pedestrian behaviour, and the very real challenge of representing the most contemporaneous audience volumes as they change and return post COVID restrictions. […]

worldooh.org
Fri, Aug 18, 2023 at 6:27 PM

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How to coach your OOH ad sales people by observing them during their sales calls (Billboard Insider)

Lisa & Dan Nausley. When you accompany them on sales calls, you’re presented with an invaluable opportunity to see their skills and challenges in real-time. This firsthand insight often reveals a more nuanced view than what’s relayed during regular sales reviews. […]

billboardinsider.com
Fri, Aug 18, 2023 at 6:10 PM

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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones (16:9)

This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 8:53 AM

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