CEO’s plan for OUTFRONT: Grow Transit, Cut Expenses, Convert Digitals, Fewer Acquisitions (Billboard Insider)
Jeremy Male, CEO of OUTFRONT. […]
billboardinsider.com
Tue, Sep 12, 2023 at 5:52 PM
Tue, Sep 12, 2023 at 5:52 PM
Jeremy Male, CEO of OUTFRONT. […]
VIOOH, the global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH market. prDOOH ad spend is expected to increase by a third (33%) over the next 18 months. Nearly a third (31%) of US advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. […]
New York, NY [September 12, 2023] - Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world. Advana has a national micro market presence. […]
This is a fun interactive wall that blends projection mapping with conductive ink – done back in 2020 at an art center in Seoul. ... […]
A lot of technology companies have bolted digital signage capabilities on to their core software platform. Often, that means the end-products don’t do a ... […]
A new report from PwC, commissioned by OOH trade body Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. […]
Jay Altschuler, Sr. […]
By Aaron Baar. According to a report from Madison and Wall, outdoor advertising is expected to see modest growth, while audio advertising will remain flat. Traditional television, both national and local, will experience declines over the year, particularly as cord-cutting increases and the Hollywood strikes continue, reducing programming inventory. […]
Carrying four million daily trips, the Metropolitan Transportation Authority's subway system is the busiest in the Western Hemisphere. MTA Subway Station Advertising. ` Advertisers can choose between numerous digital and static formats located on the platforms where riders wait for their trains as well as along the mezzanines, corridors, and stairwells that connect them. […]
We’re conditioned to seeing digital signage into bricks and mortar stores selling things like apparel, beauty products and vehicles, but here’s a digitally-integrated showroom ... […]
STEVEN SHARP. The billboards would generate between $300M and $500M for Metro and the City of L.A. However, a staff report also indicates other benefits, including the ability to broadcast public safety messaging, and implement infrastructure to collect data about real-time travel and traffic data which could be used to improve signal timing and signal priority for public transportation. […]
The OOH Media Plan Awards program honors efficient and effective OOH and digital out of home (DOOH) media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. […]
By Silas Valentino. Part of SF Travel’s $6 million advertising campaign to dispel the negative reputation clouding the city’s national image, one of the digital billboards features a glowing shot of the Golden Gate Bridge, taken by the association’s director of web services, alongside the slogan “Always Spellbinding. […]
The acquisition includes 41 digital panels of various formats, with the majority located within retail and transport hubs across the UK. This move marks Wildstone's expansion beyond its traditional Roadside focus and entry into alternative OOH environments. […]
Pat Sangimino. The Spokane Transit Authority has launched a real-time on-bus display system that will provide passengers with necessary information. The system was developed and implemented over the past two years by Lincoln-based Nanonation. […]