Jonas Glad, CEO, DoohClick. Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. […]
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC and L’Oreal. […]
Kosla’s expanded role now also encompasses digital signage and IT solutions for a broad range of customer areas, including education, corporate, broadcast, stadiums, transportation and more – in addition to emerging business areas such as robots and electric vehicle charging stations. […]
In April 2020, Reagan learned that a storm had damaged one of its billboards, so it “acted promptly” to repair the damage. That included removing the billboard’s front-facing display, cutting off the existing posts at ground level, and installing new posts 18 to 36 inches behind the original posts. […]
Sheila Anderson, CFO, Daktronics. Teams from every area of the company executed our strategies (both in place and new during the pandemic time) to weather the unprecedented business environment and conditions the pandemic brought. […]
Matt Schulze of Selective Structures. If you want to be conservative, build to withstand winds of 200+ mph. You would have to weigh the costs of steel versus insurance. […]
Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three out-of-home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. […]
Beeyond Media, a programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP), says it can now facilitate access to over 1 million digital billboards and screens. This news comes off the heels of Beeyond’s $10M Seed round which is being used to scale the Beeyond business in the United States and Latin America. […]
Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]
UniLED Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns via integration with Geopath. […]
By Manu Whatarangi. Chelsea FC recently launched their third kit for the 2023/24 season, and they did it in a very innovative way. They used Faux OOH, a trending marketing technique that combines CGI and organic social media posts to create the illusion of a real outdoor advertising campaign. […]
How do 3D Anamorphic (3DA) billboards work? Moore explained to B&T that the billboards are a type of forced perspective — “It’s an optical visual illusion that was first used by artists during the Renaissance with amazing frescoes on the ceilings of churches.” But rather than religious iconography, oOh! […]
Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes. […]
Kevin Gephart. It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. […]
For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light. The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows the hit). […]