Editors’ Picks

Times OOH wins tender to manage advertising at Chennai airport (Exchange4Media)

Times OOH will develop and manage 18,500 sqft of advertising space for seven years under the contract. According to media reports, the bidders needed a minimum of two years’ experience in operating contracts in the past seven financial years. They also required to have concessionaire rights in mass transit systems such as Metro rail, airports, city corporations or shopping malls. […]

exchange4media.com
Mon, Oct 23, 2023 at 10:50 PM

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oOh!media to launch more than 800 large- and small-format DOOH screens as well as large format, full-motion 3D Anamorphic screens in Sydney (Mediaweek)

Set to launch in 2024, oOh! will work across premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in Sydney’s lower north shore and eastern suburbs. oOh! […]

mediaweek.com.au
Mon, Oct 23, 2023 at 10:44 PM

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oOh!media’s retail media business, reooh, will build and manage an in-store digital screen network for Drakes Supermarkets

Drakes Supermarkets has become oOh!media's first Australian retail media partner. Drakes Supermarkets is a family-owned business and Australia’s largest independent grocery retailer with 66 stores across South Australia and Queensland, an annual turnover of in excess of $1.1 billion and more than 5,000 employees. […]

adnews.com.au
Mon, Oct 23, 2023 at 10:08 PM

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What happens to your out-of-home company when you die? (Billboard Insider)

Some out-of-home execs who have died recently include Thomas Young, Mitchell Matson, Gene Wingate, Barry Cramer, and Don Davidson. Here are seven ways to death proof your out of home company. Educate your spouse. […]

billboardinsider.com
Mon, Oct 23, 2023 at 9:52 PM

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Clear Channel Outdoor adds its Europe inventory to programmatic DOOH SSP Place Exchange

The integration gives programmatic buyers direct access to Clear Channel’s array of premium digital out-of-home media in Europe’s largest markets, starting with the UK. […]

Clear Channel Outdoor
Mon, Oct 23, 2023 at 7:34 PM

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Winners of 2nd Annual Digital Out of Home Excellence (DOOH-E) Awards at October 10 Global Summit (DPAA)

Campaigns honored in four categories – Purpose Driven, Most Creative, Best Use of Programmatic Tech and new category, Best CPG DOOH Campaign   NEW YORK – October 24, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at the association’s global summit on October 10. […]

dpaaglobal.com · Promoted content
Mon, Oct 23, 2023 at 5:01 PM

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XUSC Party Set For DSE On Dec. 4; Now Ticketing (16:9)

The OTHER industry networking event set for the upcoming DSE trade show and conference in Las Vegas is the latest version of the Experience ... […]

sixteen-nine.net
Mon, Oct 23, 2023 at 1:08 PM

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Gucci Uses LED Over Full Facade of Bangkok Airport Store (16:9)

It took some digging but I eventually sorted out that this is a Gucci store opened last year at Bangkok’s Suvarnabhumi Airport, with LED ... […]

sixteen-nine.net
Mon, Oct 23, 2023 at 10:05 AM

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Shape-Shifting Data Vizualization Illuminates Entire Side Of World’s Tallest Skyscraper (16:9)

This would have to be the largest LED surface to date used as a digital canvas for public art – one whole side of ... […]

sixteen-nine.net
Mon, Oct 23, 2023 at 9:47 AM

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DSE 2023 tech sessions: tomorrow’s immersive advertising with AI-driven digital signage, user experiences, sensors & cellular connectivity

Digital signage has grown to encompass a myriad of complexities and nuances that require innovative strategies to navigate effectively. In this era, strategic partnerships have emerged as the linchpin for conquering the intricate and relationship-centric digital signage industry. […]

digitalsignageexperience.com · Promoted content
Mon, Oct 23, 2023 at 12:10 AM

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Microsoft runs DOOH campaign for Xbox on Las Vegas Sphere (IGN)

By Anthony Wood. Microsoft has taken over the LED display of Las Vegas' gargantuan Sphere arena to create an Xbox-themed light show. The Las Vegas Sphere has contributed its fair share of viral moments since its inaugural show in July, during which it illuminated its 580,000 square foot ‘Exosphere’ with a spectacular light show. […]

ign.com
Sun, Oct 22, 2023 at 7:10 PM

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Clear Channel Continues European Exit; Deal Announced Selling French Operations (16:9)

The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and ... […]

sixteen-nine.net
Sun, Oct 22, 2023 at 12:10 AM

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E INK’s environment-friendly Kaleido 3 Outdoor colour e-paper is designed for outdoor digital signage (Good E-Reader)

By Michael Kozlowski. E Ink Kaleido 3 Outdoor colour e-paper technology is designed for outdoor information boards, enabling rapid dynamic updates of information. Compared to traditional paper-based signage, it offers enhanced functionality and environmental benefits. […]

goodereader.com
Sat, Oct 21, 2023 at 6:54 PM

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EMEA OOH ad operator Pikasso adds its inventory to Location Media Xchange’s Programmatic SSP

19th October 2023, Morocco – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Pikasso, an Out-of-Home advertising enterprise operating across diverse international markets. […]

Moving Walls
Fri, Oct 20, 2023 at 7:49 PM

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DPAA boss Barry Frey: we’ve built a “muscular trade association” (MediaPost)

by Joe Mandese. DPAA (Digital Place-Based Advertising Association) President-CEO Barry Frey talks about the power of brands, new digital out-of-home experiences, and why IRL will never be supplanted by the metaverse. […]

mediapost.com
Fri, Oct 20, 2023 at 7:36 PM

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