Editors’ Picks

The Telegraph: Bus shelters the future for digital advertising, says Clear Channel boss

Andrew Morley, chief executive of Clear Channel UK, said that interactive ads in bus stops will rival traditional billboards. Digital and interactive advertising at bus stops and other busy locations will emerge as a much greater alternative to traditional billboards over the next five years, according to the British boss of outdoor advertising group Clear Channel. […]

telegraph.co.uk
Sun, Jan 4, 2015 at 5:27 PM

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Nasdaq: Clear Channel Outdoor Scales 52-Week High on Strategic Deals – Analyst Blog

Shares of Clear Channel Outdoor Holdings Inc. (CCO) hit a 52-week high of $10.73 on Dec 31, 2014, before closing the trading session slightly lower at $10.59. Clear Channel's share price has been on steadily climbing up since mid-October. […]

nasdaq.com
Sat, Jan 3, 2015 at 2:16 AM

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How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Source – adexchanger)

By Chris Swanicke. The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. […]

adexchanger.com
Sat, Jan 3, 2015 at 2:11 AM

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Behind-the-Scenes: Toshiba Documents Entire Times Square 2015 New Year’s Eve Celebration in 90 Seconds (source – businesswire)

NEW YORK--(BUSINESS WIRE)--Documenting the biggest celebration of the year shared around the world, Toshiba, the exclusive sponsor for the Official Countdown of the Times Square 2015 New Year's Eve Celebration, has produced a 90-second “behind-the-scenes” video. Viewers will see what goes into creating the largest New Year’s Eve party in U.S. […]

businesswire.com
Fri, Jan 2, 2015 at 5:36 PM

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Dave Haynes: Next Week’s CES Will Switch On Quantum Dots Chatter, So What Is It …

Las Vegas is about to be even more of a zoo than normal – if normal is a word you can attach to that city – as the annual Consumer Electronics Show ramps up. […]

sixteen-nine.net
Fri, Jan 2, 2015 at 11:43 AM

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cnet: 4 things to expect from Google in 2015

Google wants very much to be known as more than just a search company, and over the next year many of its biggest moves will be in other areas. […]

cnet.com
Fri, Jan 2, 2015 at 11:05 AM

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invidis: Bob Raikes comments on public display market and UtraHD

At the moment, the market for Public Displays in EMEA looks positive, and we expect the year to end with growth of around 20% on a year on year basis. Eastern Europe is up by a lot less, but the West and MEA are up by even more. […]

invidis.de
Fri, Jan 2, 2015 at 12:09 AM

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Warc: Tech a feature of shopper marketing

Technology featured prominently in the minds of those involved in shopper marketing according to an analysis of annual downloads from the Warc site. In first place was a contribution from research company IRI, 10 supermarket trends. […]

warc.com
Thu, Jan 1, 2015 at 11:21 PM

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Forbes: IDC Predicts Turmoil For CMOs In 2015

Late last year IDC’s CMO Advisory Service released its 10 predictions for the next three years. Kathleen Schaub, vice president of the practice, summarized the findings this way, “Our theme for the coming year is turmoil versus transformation. There’s a lot of activity going on and some people are actually moving forward, but there’s also a lot of spinning and a lot of trial and error. […]

forbes.com
Thu, Jan 1, 2015 at 11:20 PM

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DSToday: CEW, formerly KioskCom and The Digital Signage Show, shuttered

For the inaugural CETW, and for one more year after that, the show moved its spring show to San Francisco, before moving to one show a year, the fall New York City show, and canceling the spring show, which had been scheduled to move back to Las Vegas. […]

digitalsignagetoday.com
Thu, Jan 1, 2015 at 10:57 PM

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Out of Home Magazine and Out of Home Weekly are shut down

Out of Home Magazine and Out of Home Weekly will cease publishing new editions, effective immediately, according to their publisher Emerson Schwartzkopf. The back issues of the magazine will remain available through next summer at outofhomemag.biz, as well as archives of the weekly at weekly.outofhomemag.biz. […]

Thu, Jan 1, 2015 at 11:38 AM

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Digital Billboard Advertising 101

Digital billboards are quickly changing the way outdoor advertising is done because of their potential for new creative formats and the ease of ad placement to multiple sites. Today digital billboards are the main driver of growth in outdoor advertising. Digital billboards were invented a few decades ago but hadn't really become cost effective enough until the last decade. […]

Editorial
Tue, Dec 30, 2014 at 6:45 PM

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DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Editorial
Tue, Dec 23, 2014 at 2:28 AM

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The Netherlands: MyAdbooker Launched Real-Time Bidding Platform For Digital Out-Of-Home Screens

Amsterdam, December 17th 2014. – MyAdbooker has launched a platform for Real Time Buying on digital out of home advertising (DOOH). With the added possibility of Real Time Bidding, MyAdbooker enables advertisers to adapt out of home advertising to real time events and situations. […]

Editorial
Wed, Dec 17, 2014 at 6:22 PM

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Posterscope launches world’s first real-time trading platform for digital billboards

Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]

Editorial
Fri, Dec 12, 2014 at 4:37 PM

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