Editors’ Picks

Dave Haynes from NRF: A Crowded Digital Signage Field Gets Even More Crowded

The last time I was at the big National Retail Federation trade show in New York, digital signage was something you saw here and there – in small solo booths or as one of the interesting services wedged into the mega booths of major tech companies. What struck me, wandering the aisles of NRF 2015 on Sunday, was how much that has changed. In-store digital is now a mainstream activity. […]

sixteen-nine.net
Sun, Jan 11, 2015 at 9:42 PM

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Motley Fool: CNBC Ditches Nielsen: Was It the Right Move?

After complaining for years that Nielsen's (NYSE: NLSN ) ratings didn't accurately gauge its audience and value, Comcast (NASDAQ: CMCSA ) -owned CNBC finally decided to part ways with the ratings giant. Instead, CNBC will partner with Cogent Reports, The Wall Street Journal reports, to deliver ratings information to advertisers. […]

fool.com
Sun, Jan 11, 2015 at 11:57 AM

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Posterscope: Five Top Trends for Out of-Home in 2015

The last couple of years have seen the out-of-home (OOH) industry evolve more rapidly than ever before, but 2015 is set to be the industry’s most transformative year yet. […]

slideshare.net
Sat, Jan 10, 2015 at 4:17 PM

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MediaPost: Clear Channel UK Boss Predicts More Mobile-Outdoor Tie-Ups

“Outdoor advertising is becoming interactive, linked to mobile phones and delivered by digital technology. That’s where the industry is moving,” Morley told the Telegraph. […]

mediapost.com
Fri, Jan 9, 2015 at 4:44 PM

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brandchannel on CES 2015: From Robots to Beacons, the Future of Retail is at Hand

New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide. […]

brandchannel.com
Fri, Jan 9, 2015 at 4:43 PM

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NRF: 2015 TOP 250 GLOBAL POWERS OF RETAILING (report by Deloitte Touche Tohmatsu)

RETAIL TRENDS 2015: EMBRACING INNOVATION This year’s report focuses on the theme of “embracing innovation” and looks at the retail trends for 2015, as well as retailers creatively utilizing innovations to address the disruptive changes currently impacting the marketplace. […]

nrf.com
Fri, Jan 9, 2015 at 4:42 PM

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DOOH Campaigns: McCain Institute, Polaris and Clear Channel Outdoor Expand Anti-Human Trafficking Campaign on Phoenix Billboards

PHOENIX--(BUSINESS WIRE)--Cindy McCain and The McCain Institute for International Leadership at Arizona State University, Polaris, and Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), together with Arizona Attorney General Mark Brnovich and Phoenix Mayor Greg Stanton, today announced a renewed and expanded campaign to combat human trafficking with outdoor media throughout Phoenix. […]

businesswire.com
Fri, Jan 9, 2015 at 4:29 PM

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Posterscope Media Digest January 2015

Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry. This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. […]

slideshare.net
Fri, Jan 9, 2015 at 4:20 PM

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Panasonic Introduces Intelligent Retail Shelving Solution at NRF 2015

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising, Dynamic Price Adjustments and More to Improve Profitability and Customer Satisfaction. NEW YORK--(BUSINESS WIRE)--Panasonic, a leading provider of professional retail technology solutions, introduced its Powershelf® suite of solutions at the 104th National Retail Federation (NRF) Annual Convention & EXPO. […]

businesswire.com
Fri, Jan 9, 2015 at 4:18 PM

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Posterscope: Ocean Introduces The Latest Digital Technology to Ocean Banners

In December Ocean Labs launched a new campaign showcasing the very latest in combining digital technology and Out of Home. Microsoft introduced Oceans latest programable LED mesh to bring their Cortana campaign to life in December. The LED Mesh was designed to replicate the flashing Cortana call signal. […]

pioneeringooh.com
Fri, Jan 9, 2015 at 4:11 PM

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“Dynamic Media in Retail” Free Guide Book (pdf) from Lyle Bunn

If you are a part of North America's $1.2 trillion retail sector, including over 3.8 million consumer products, services and food services establishments, or are a provider of digital media to retailers, this DYNAMIC MEDIA IN RETAIL Guidebook released by BUNN today at the National Retail Federation (NRF) "Big Show 2015" in New York will be useful to you. […]

Fri, Jan 9, 2015 at 12:25 PM

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Out-of-home advertising agency Billups to Acquire HEED Media (press release)

Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]

marketwired.com
Fri, Jan 9, 2015 at 12:10 PM

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geekwire: Startup uses building walls for social media platform

“Our biggest rivals are Clearchannel, JCDecaux and CBS Outdoor. They have boring billboards. They should fear us because behind our public screens will be standing people. […]

geekwire.com
Fri, Jan 9, 2015 at 10:07 AM

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bankingexchange: Mobile meets digital signage

by Mark Boidman, Peter J. Solomon & Co. The rise of the combination of mobile technology and interactive digital signage—what we call “intelligent visual communications”—is impacting our everyday lives and changing the way we think and react in the physical world. […]

bankingexchange.com
Thu, Jan 8, 2015 at 4:11 PM

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MediaWeek: The 2015 formula for outdoor success? Innovation + transformation + location

After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. […]

mediaweek.co.uk
Thu, Jan 8, 2015 at 4:09 PM

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